You’ve been stuck for a while in stretching your reach through social media. Have you considered your engagement level? The power of your engagement and the investment you are making in your target audience can make a huge difference in your brand growth.

Now is the time for brands to shift their focus to the metrics of their performance, engagement analytics such tracking comments and who is saving and sharing what. Being aware of this information can give you more insight and understanding to how well your content is performing and what your audience really likes.

With a change in focusing on your levels of engagement, it’s equally important that we change how we try to improve your engagement. Check out these four ways you can start increasing your engagement right on time before 2021 gets here!

#1: Create “Savable” Content for Your Feed

Now, Instagram comments, shares, and saves are more important than ever. One of the best ways to improve your engagement is to create more content that encourages your audience to click that save button!

“Savable content” is anything you know your audience will want to check out at a later time.

Using the carousel option for your posts to share worthy tips and information can lead to more saves, as your audience can refer back to your previous post when they are ready to act on those tips.

Consider what’s important to your audience and what they’ll find valuable when you’re brainstorming what savable content will work. This could be anything from an infographic to funny memes or quotes that you know will connect.

#2: Create “Sharable” Content

Sharing is caring! The ability for users to share feed posts to their Instagram Stories or into someone’s DMs is a useful feature that will help you reach even more people.

The point is making content you know your audience will want to repost and share.

Similar to creating savable content, shareable content needs to cater to what your audience likes and needs.

A great thing is now you can track and measure how many times your post has been shared to IG stories, making it even easier to track and measure what content is performing it’s best.

#3: Open up about your brand and business

The power of authenticity on Instagram is huge — and it’s set to become even stronger in 2021!

We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business.

A high level of authenticity can go a long way in building a stronger connection to your audience, which in turn encourages more engagement.

When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience.

#4: Create more video content

2020 has been the ultimate year for Instagram videos — especially with the new arrival of Instagram Reels — and there’s no sign of it slowing down.

By creating more video content for your content strategy, you’re almost promised to see an increase of engagement on your Instagram.

But let’s be clear; creating videos doesn’t need to feel stressful — in fact, this type of content can be super easy to make. Especially with the help of reels.

And if you’re gearing up to get into Instagram Reels for 2021, as you should, don’t forget that they’re purpose is to be quick and fun, and perfect for captivating your audience with an educational touch.

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