Influencer Marketing for The Win A successful influencer marketing strategy helps you increase brand awareness and engagement. It enables you to connect with new audiences. It drives traffic to your links and leads new customers to your different pages. There are plenty of benefits of influencer marketing, especially for brands with large social platforms. However, just because it’s beneficial, it doesn’t…
The Influencer Game Changed The influencer marketing space has shifted in more ways than one. For some brands, that might seem scary. But the changes are actually for the betterment of companies looking to market to a specific audience. When I first started working as an influencer, companies were most concerned with releasing information about products. At the time, the…
When it comes to working as a beauty influencer, many of us know how important it is to be our authentic selves. Of course, the opportunities for beauty influencers showcase just how competitive and cutthroat the beauty space is, especially when you’re first starting. Here at BeautyClout, we’re talking with an influencer in the beauty space to get their perspective…
Developing long-lasting relationships with influencers isn’t the most straightforward task, even though established brands make it look easy. If you’re lost when it comes to influencer collaborations, don’t worry, we’ve got you covered! We want to make sure you have the best influencer collaborations, especially if you’ll be spending money on them. A lot of brands are clueless when it…
Get Into This To pull off an effective influencer marketing campaign that targets your audience, you need to work with the right social media influencers and know the right social media strategy. Our team at BeautyClout wants to show you how to target your audience by following these tips about influencer marketing. But before we get to influencer marketing how-tos,…
Blogging is Not Dead! To win over today’s society of media influenced individuals, brands need to rethink their marketing strategies for generating traffic on their platforms. Using influencer marketing requires a strategy that helps your platform and overall team grow its’ community. However, despite the potential, many influencer marketing campaigns often fall short because they forget about an important aspect, blogging. At…
Tracking influencer marketing performance is essential for influencers and companies alike. So, it’s safe to say that learning from the data is the foundation of any solid influencer strategy. Too often, we only look at reports of our work to see where we can improve but what about the competition? When a campaign ends or when others ask to see…
How Much Can you Make? If you spend any time on Instagram, you’ve likely seen at least one influencer promoting a product or service of some sort. As an influencer, there’s money to be made in the social media industry based on things like promotion. It sometimes seems that most influencers live off of their influencer incomes. Is that really possible, though?…
Influencer Marketing and R.O.I. Influencer marketing is taking over the marketing world, little by little. Every day, companies move away from traditional marketing tactics. Instead, they choose more modern marketing tools. Brands don’t just want to boringly present products and services to their customers. They want to create communities that rely on them for great products, services, and information. Every…
