Return on Investment

How to measure ROI in influencer marketing

Influencer Marketing and R.O.I. Influencer marketing is taking over the marketing world, little by little. Every day, companies move away from traditional marketing tactics. Instead, they choose more modern marketing tools. Brands don’t just want to boringly present products and services to their customers. They want to create communities that rely on them for great products, services, and information. Every…

Brand Ambassador

Brand Ambassadors and Influencer Marketing

Influencer vs. Ambassadors! Many people think that being an influencer and a brand ambassador is the same thing. However, brand ambassadors and influencers are not the same things. They do similar jobs, but they affect brands in entirely different ways. There are tons of different roles that affect the business of a brand. Brand influencers, ambassadors and advocates are everywhere,…

Influencer Model

9 Ways To Avoid Con-Influencers

Con?! What’s That? When people hear the word con, they probably don’t think about people in the influencer world. When I first started working in the influencer industry, I had no idea that people had the capability to “con” others. I knew that things like propaganda existed. I knew that marketing tactics could be shady. I didn’t realize that influencers…

Influencer Marketing Blueprint

Influencer Marketing Dos and Don’ts

What Should your Brand Be Doing? To win over today’s society of media influenced individuals brands to need to rethink their marketing strategies for generating traffic on their platforms, as well as conversions and sales. Using influencer marketing requires a strategy that helps your platform and overall team grow its’ community. I believe influencer marketing, when done right, is often…