Recording Video

The Impact of IGTV on Influencer Marketing

IGTV Changed The Game When Instagram came out in 2010, it was a simple platform used to share photos of self, family, and friends. Since then, Instagram has achieved the accomplishment of 1 billion monthly active users! When I first started using Instagram, I used it merely for sharing with friends. Then, the platform transformed into something entirely different with…

Influencer Taking Photo

The Rise and Grind of the Micro-Influencer

Micro-influencer? What’s That? A lot of people assume that being an influencer is similar to a salesman. However, it’s not that simple. An influencer is someone that can influence an audience to engage with a particular market. There are different types of influencers that affect how people shop and how often they shop. Being an influencer isn’t new or comfortable,…

Gifting Influencers

Why “Gifting” Influencers Helps Promote Your Brand On Social Media

Get Your Gift On! As influencer marketing becomes a core strategy for brands everywhere, more and more are investing in long-term influencer relationships. Every day, more brands are looking for better returns from their influencer marketing efforts. It’s essential for brands to think strategically about how they are using influencers and think about the results they want to see. As an…

Santorini Influencers

Social Media Trends in Influencer Marketing

Trends That’ll Change Your Success 2018 was an incredibly busy year for those working in influencer marketing. From fake follower accounts to stricter FCC guidelines, and incredible influencer campaigns, the last year proved that influencer marketing is here to stay. We are five months into the new year, and influencer marketing is still thriving. Some things have changed; some things…