Return on Investment

How to measure ROI in influencer marketing

Influencer Marketing and R.O.I. Influencer marketing is taking over the marketing world, little by little. Every day, companies move away from traditional marketing tactics. Instead, they choose more modern marketing tools. Brands don’t just want to boringly present products and services to their customers. They want to create communities that rely on them for great products, services, and information. Every…

Influencer Model

9 Ways To Avoid Con-Influencers

Con?! What’s That? When people hear the word con, they probably don’t think about people in the influencer world. When I first started working in the influencer industry, I had no idea that people had the capability to “con” others. I knew that things like propaganda existed. I knew that marketing tactics could be shady. I didn’t realize that influencers…