Ready to Collaborate? The world of influencing isn’t the most comfortable place to navigate. As an influencer, it gets tough when the brand doesn’t know how to approach campaigns with influencers. Influencer marketing campaigns require a few things to be successful. Different factors create unpleasant experiences for everyone involved, but there are ways to avoid disaster. Successful collaborations are an…
Excel Your Beauty Brand Today! As many of you know, influencer marketing is changing the marketing game. Many companies and brands around the world participate in this market because they know just how valuable it is. When I was first introduced to influencer marketing, I was shocked at how vast it was. There were so many influencers, all over the…
Success on Instagram is Crucial An increasing number of brands are using Instagram for their different marketing strategies. In 2017, Instagram used surpassed twitter usage and became an excellent platform for companies to apply for marketing and brand growth. According to various surveys, about 50% of companies in the United States use Instagram for marketing activities. Instagram has an extensive…
Get Your Influencing On! Influencer marketing has transformed the digital marketing world and changed the rules entirely. Marketing trends are changing because of influencer marketing. Instead of it being all about billboards, it’s all about influencers and the right campaigns. Brands are doing their best to change with the market and meet the new expectations that have become the new…
Let’s Find Out What Works! When I first started getting into beauty, there weren’t many well-known beauty brands out there. Social media wasn’t as popular, so many people knew about beauty brands that had the biggest and most popular advertisements. When social media became popular, a lot of beauty brands started working with different influencers. Suddenly, I was exposed to many different…
Get This Brand Work! Developing long-lasting relationships with brands isn’t the most straightforward task even though established bloggers make it look easy. If you’re lost when it comes to brand collaborations, don’t worry. You’re not the only one! A lot of bloggers are clueless when it comes to working with brands. Reaching out to brands and figuring out how to…
What Is Influencer Marketing? Influencer marketing involves a variety of things, but the main component is influencers. Influencer marketing involved using key brand advocates to share your message to a broader market in an authentic way. Typically, it means people with large social followings, but the market has grown since then. Now, there are micro-influencers and macro-influencers, which are influencers…
Influencer Marketing Basics The marketing world looks entirely different today than a decade ago. In the past, typically only one person played the role of a brand ambassador. When my social media accounts started gaining recognition, I was introduced to the world of influencer marketing. A brand had reached out to me for the promotion of their product. At first,…
