Influencer vs. Ambassadors! Many people think that being an influencer and a brand ambassador is the same thing. However, brand ambassadors and influencers are not the same things. They do similar jobs, but they affect brands in entirely different ways. There are tons of different roles that affect the business of a brand. Brand influencers, ambassadors and advocates are everywhere,…

The Right Influencers Matter Finding the right influencers is a big challenge that brands face. As an influencer, it’s essential to be able to categorize yourself as an influencer and see which works best for brands. As a brand, you don’t want to use influencers that don’t make sense for your goals as a brand. Should you work with a…

Con?! What’s That? When people hear the word con, they probably don’t think about people in the influencer world. When I first started working in the influencer industry, I had no idea that people had the capability to “con” others. I knew that things like propaganda existed. I knew that marketing tactics could be shady. I didn’t realize that influencers…

Which Agency Works For You? As an influencer, I’ve done work on many different social media marketing agencies.  Throughout the years, various social media platforms have risen to the top, so have different agencies. Social media is always changing, and as an influencer or a brand, it’s crucial to be able to roll with the punches. Agencies are there to…

Social Media and Authenticity The internet has grown to the point that it now has over 1 billion users on social media. For some, it can be overwhelming, but for others, it’s great for expansion. If you are a part of the beauty world, you will find that a beauty influencer is the best way to market beauty products these…

The Beauty Industry The beauty industry has grown significantly over the last decade. Society is changing its’ thoughts on what beauty means. As a result, the beauty industry is creating a new face and completely changing its marketing methods. One of the most significant evolutions in this industry is the rising importance of diversity in the beauty industry. Aspects like…

Influencer Marketing is IN! Influencer marketing is all the buzz these days, especially when it comes to launching a new brand. If any of you are planning to start a new brand, you’ll want to keep reading. Many companies wonder if influencer marketing is worth their time and energy. We’re here to tell you that it is! Marketers from various…