Influencer Taking Photo

The Rise and Grind of the Micro-Influencer

Micro-influencer? What’s That? A lot of people assume that being an influencer is similar to a salesman. However, it’s not that simple. An influencer is someone that can influence an audience to engage with a particular market. There are different types of influencers that affect how people shop and how often they shop. Being an influencer isn’t new or comfortable,…

Influencers Celebrities

Are Micro-Influencers Better Brand Ambassadors than Celebrities?

Let’s Get To The Bottom Of It Micro-influencers don’t get enough praise in the world of marketing. They may seem insignificant due to the preconceived notions that micro means small, but their follower count has nothing to do with their impact, which is nothing close to irrelevant. Micro-Influencers, according to statistics, have 22.2 times more “buying conversations” per week than average consumers.…