Micro-influencer? What’s That? A lot of people assume that being an influencer is similar to a salesman. However, it’s not that simple. An influencer is someone that can influence an audience to engage with a particular market. There are different types of influencers that affect how people shop and how often they shop. Being an influencer isn’t new or comfortable,…
Ever Heard of Less is More? By now, I’m sure you’ve heard all about micro-influencers, which is great if you’re a brand wanting to expand your market. Influencer marketing is an excellent tool for anyone that owns a brand and want to grow. At this point, every brand on the market should be looking into how they can expand and…
Let’s Get To The Bottom Of It Micro-influencers don’t get enough praise in the world of marketing. They may seem insignificant due to the preconceived notions that micro means small, but their follower count has nothing to do with their impact, which is nothing close to irrelevant. Micro-Influencers, according to statistics, have 22.2 times more “buying conversations” per week than average consumers.…
