How To Choose An Influencer Marketing Agency

How To Choose An Influencer Marketing Agency

Which Agency Works For You?

As an influencer, I’ve done work on many different social media marketing agencies. 

Throughout the years, various social media platforms have risen to the top, so have different agencies.

Social media is always changing, and as an influencer or a brand, it’s crucial to be able to roll with the punches.

Agencies are there to help everyone in the influencer market roll with the punches. They help with the process of promoting information and brands.

They also connect brands with amazing influencers, and vice versa. To stay relevant in the world of social media, you want to ensure that you use the right social media platforms and work with the best people. It took me a while to work with my first influencer agency.

I wasn’t aware of how beneficial it is to work with an agency that priorities both the influencer and agency. It’s essential to know your goals for your platform, so you can make the right decisions, especially if you’re working to create revenue for yourself or your brand.

As an influencer, it’s essential to know your niche, or your interests and which agencies will best represent them. 

When agencies began, they typically served influencers from one type of social media platform, but now many of them represent all kinds of influencers.

As a brand, it’s essential to know the market you’re trying to be a part of and which agencies work best for your goals. Once you figure out which influencer marketing agencies work best for your goals, it’s time to invest.

But how do you choose the right one? BeautyClout is here to help you select the best agencies as an influencer or a brand.

 

Why Use An Agency?

Influencer marketing agencies are popping up everywhere, especially as influencer marketing becomes more popular.

Before we figure out which platform works for you, you’ll need to figure out why you should use an influencer marketing agency.

If you use Instagram a lot, you’ll need to choose an influencer agency that connects influencers with brands on Instagram. Depending on what you do and what you enjoy, you’ll need to select agencies that work best for you as an influencer.

As a brand, reaching out directly is an easy way to establish a relationship with an influencer.

But it’s not always feasible if they are inaccessible, especially because many people are working on getting their attention.

As you can see, there are some things to consider before choosing an influencer marketing agency, for both influencers and brands. I know some influencers that are on plenty of different agency platforms, and some that are on only one or two platforms.

Let’s get into what you should look for when choosing an influencer agency platform. We’ve got a list of aspects to pay attention to when choosing a platform.

Keep reading to get into it!

 

Is It Easy To Use?

When starting on a new agency platform, it’s crucial to think about how easy the platform is to navigate.

Marketing is already difficult, so adding any agency to your marketing plan should be simple.

Since there are many influencers, you will need to observe. It’s important that the influencer agency platform has a user-friendly interface that will help you expand your business.

Look for features such as easy scheduling, simple search criteria, and the ability to engage with multiple assignments your influencers, and the option to structure everything in a way that makes sense for you.

Check the Demographics

Look for platforms that include all kinds of demographics.

You want a platform that allows you to search for influencers from all demographics, not just a specific one.

Advanced metrics should also be available, especially considering how valuable an advanced search is for your brand. Make sure you use platforms that let you search for many options without it becoming overwhelming.

ROI: Return on Investment

You need to maintain your ROI. It doesn’t make sense for you to pay for a service that doesn’t bring you excellent results.

A platform that tracks ROI for you is a platform that should pique your interest. If you’re not able to calculate an accurate ROI using a particular platform, you might need to look elsewhere.

Your influencer selection process should not be annoying. Choose an influencer platform that will increase your ROI in the long-run.

It’s essential that the platform you choose works in your favor, so you do not have to work hard to have a successful campaign.

The best influencer agency platforms will provide live metrics that allow you to understand the benefits of working with an individual influencer.

 

How Much Does It Cost?

This is one of the most critical aspects of influencer marketing.

It’s essential to get the most bang for your buck when it comes to influencer marketing.

It’s crucial to spend within your budget and ensure that all parties are happy with how much was paid. When choosing an influencer marketing platforms, don’t be deceived by those that promise low prices in exchange for excellent services.

Most time, the service is subpar. Make sure you always check the reviews to see whether the platform is worth trying!

Measuring your Campaign Results

As always, with any marketing tactic, it’s vital to ensure you can measure the results of what you pay for. If your influencer marketing agency is working towards your goals, you should be able to see that.

Any agency you choose should offer detailed analytics that showcases metrics such as reach, views, and engagement

Viral Nation

Viral Nation is an influencer marketing agency that has global influencer.

It is also a talent agency, representing many different social media influencers on various social media channels of Instagram, YouTube, and Facebook.

They focus on both the brands and the influencers by working with companies that want to engage in influencer marketing, as well as representing influencers. They have an exclusive talent network, and according to them, it’s one of the most influential in the industry.

They have worked with many different companies such as CocaCola, Nestle, and McDonald’s.

AspireIQ

One of the earlier players in the Influencer marketing game is AspireIQ which used to be known as Revfluence.

It has done nothing but progress since opening its’ doors. It’s gotten even better after adding some features and doing an over rebranding.

For influencers, the standard searches and discover tools don’t always put them on a brands’ radar, but with AspireIQ, all that has changed. They’ve added some new ways to discover influencers that brands might not have found otherwise.

First, there’s something called QuickMatch, virtually a feature similar to Tinder’s original feature for influencers.

Depending on what a brand wants, the platform serves up a bunch of suggestions based on different criteria or past searches. A brand can choose to skip them or add them to the list of potential collaborations.

Next, you can use a great feature called social listening. This feature monitors different activity surrounding brands or influencers. For example, if a brand is looking for influencers that have mentioned their brand, they can use social influencing.

AspireIQ gathers all the mentions of a brand, compiling lists of those a brand might want to work with.

As an influencer, this is fantastic because it means you don’t need to do much to be discovered.

Finally, you can also do visual searches which rely heavily on visible presence. On the AspireIQ platform, you can search an image, maybe one from a previous campaign and the software will give content that’s visually similar to what you searched.

This isn’t something that works great for YouTube influencers, but finding people this way is excellent for those that have a presence on multiple platforms.

Americanoize

This Florida-based influencer marketing agency takes influencer marketing to the next level.

It provides a combination of influencer marketing campaigns, influencer content marketing, and influencer event marketing. They have worked for some big-name companies such as AT&T, Samsung, and Apple.

This influencer agency helps their clients, influencers and brands alike, strategize, create and execute influencer marketing campaigns that bring results.

They understand and establish the desired goal for brands to be successful. They help their clients to meet their goals and also provide realistic metrics.

Americanoize connects brands with the best influencers. These are a mix of new micro-influencers and well-established and experienced influencers. They also provide content through their creative storytelling.

Americanoize also believes that influencer marketing is all about creating a buzz about a brand by getting as much exposure as possible.

However, they do it strategically by choosing perfect matches that make sense for the brand and influencer.

HYPR

According to the many great reviews, Hypr is all about influencer discovery. Influencers rave about the work they get because of this platform.

Their database is full of over 10 million influencer profiles, which seems daunting at first.

However, as an influencer, it’s always great to have healthy competition, and HYPR never makes anyone feel as though they’re invisible. They give brands ways to search based on specific characteristics for the influencer and their audience alike.

Hypr sets itself apart from other discovery tools because of its interface. Dealing with that many potential results requires organization on the screen in a way that isn’t overwhelming for influencers or brands.

Results show up as a series of little business cards, with pictures, a bio, and quick stats to give you an overall idea of an influencer’s fit for a brand. While scrolling through the list, it’s beyond easy for an influencer to stand out enough to be put on the list of potential collaborations.

HYPR makes it easy to create and organize lists of influencers without the confusion of navigating to other pages.

The lists also serve as a snapshot for groups of influencers according to niches, such as beauty or marketing. Hypr also has a feature called Unique Audience measurement, which focuses on more than just followers.

On this platform, micro-influencers have a chance to stand out because of their high engagement rates. Most platforms look at a group of influencers and their followers to determine reach, but Hypr’s developers understand that there’s more to it than that.

Overall, Hypr focuses on the bigger picture, which makes it easy for influencers to find jobs and do well in their field.

BeautyClout

Beauty Clout is an up and coming platform with a lot to offer.

It focuses primarily on the beauty world, so brands know exactly what they are getting into.

The great thing about beauty is that it encompasses many things, such as hair, makeup, skincare, and fashion. The possibilities are endless.

For influencers, this platform is excellent for anyone looking to get their name out there in the beauty world. BeautyClout prioritizes everyone, not just those with a lot of followers, which is fantastic for those that high engagement but a low amount of followers.

The big idea ensures that everyone, despite the size of their audience remains relevant.

By focusing on primary topics such as hair, fashion, and beauty, BeautyClout gives brands a chance to see it all. The search engine they use also makes it easy for brands to see everything they need to do without much clicking around.

Overall, it’s a fantastic platform to use for brands and influencers alike. It’s been great watching BeautyClout grow, and we only expect to grow more!

Influencer Marketing Agencies for The Win!

Influencer marketing is beneficial for those looking to expand their brand awareness or their platform. Working with an agency might be the best option for those brands and influencers that need to focus on other things.

When choosing, consider what your goals are and where you want to go. Don’t be afraid to do extensive research to ensure that you choose the right agencies, especially if you’ll be spending money on this kind of marketing.

Of course, here at BeautyClout, we love to help and hear your feedback! Have you worked with an influencer marketing agency before?

Let us know in the comments below!

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