Collaborating for the Better!
If you plan to build relationships in the influencer world, you should be able to collaborate with some of the influencers’ in the industry.
So many more people will take an interest in your brand if a top influencer shares and recommends your platform.
This fact is especially actual if they do it genuinely. You need to reach out to the right people and get yourself known in influential circles.
Most social media campaigns have high ROI rates when influencers collaborate. However, you won’t find any success if you don’t know which influencers to work with. Luckily for you, here at Beauty Clout, we’ve got the right information guide on how to work with other influencers.
If you’re an influencer, it makes sense that you have an online presence. It’s essential that your content is highly original, creative, and useful for your audience. You’ll be more successful with other influencers, than without!
The thing about working with other influencers is that you can’t just email your content them randomly and hope that they will want to work with you.
Successful influencers, like yourself, are busy people with content schedules. They get a lot of unsolicited emails, mostly from people that don’t engage with their content on any other day. Reaching out is a slow, gradual process.
To get the best results, you have to be genuinely interested in who you want to work with.
Why Reach Out to Other Influencers?
So, I’m sure you’re wondering why you should you include influencers in your content creation?
Influencer marketing, no matter if it’s influencer or brands, increases brand awareness, and many other critical social media goals you are working towards.
All in all, influencer collaborations are beneficial for everyone involved.
Reaching out to other influencers and building relationships is hard, but it’s not the worst.
Here are the steps we’ll be going over so you can get your collaboration on!
- Identify the right influencers to collaborate with
- Makes yourself visible to other influencers
- Open communication with other influencers
- Follow up
- Build your relationships with them
Identify the Right Influencers To Collab
Identifying the right influencer starts with identifying your goals. Who are you trying to reach? Why do you want to collaborate? Seek influencers that align with your overall goals.
There are some great tools to help you identify influencers online. You can search through Instagram, Twitter, and other social channels manually, or you can use platforms to find the right influencers to work with.
You can also search for Google. However, you’ll get a lot of different results which might be overwhelming.
Some influencer platforms identify top performing content across the web and make it easy for you to choose. However, since you’re an influencer, it might be more difficult.
A few clicks of a button and you’ll find the influencers who talk about your niche the most.
Start a relationship— Make yourself visible
While cold following and messaging can work, it’s often best if you have a relationship already. You should connect on the platform you both use best: social media.
Follow influencers you are interested in working with. Don’t immediately bombard them with what you want them to do. Instead, gradually build a relationship with them.
The goal is to not only get their attention but to make with them and create rich content. By following them, you’re able to see their style, creativity, and interests fall in line with your brand.
The point is that you make yourself visible to the other influencer by being authentic and honest in your interactions with them. Here are some tips if you feel stuck on what to do!
Subscribe to their Blogs/Follow Them
The starting point of your relationship with the influencer is to interact with their content. If they have a blog, sign up for their emails and keep up to date with their work. Bloggers love to connect with the people on their email lists. Doing this gives you a head start to connecting with them as well.
Share Their Posts
If you are going to build up a relationship with an influencer, you need to begin by sharing their work on your platforms.
Show them that you care! Depending on your success, they’ll start sharing your work as well. Most people always appreciate it when somebody shares their content.
Sharing is easy to do, and it helps forge a relationship. When you’ve shared the post, make sure you tag them in your share. Tell your followers to follow them.
Comment on Influencers’ Posts
Comments are critical. All influencers know how much they help with engagement.
The average number of comments per post is one of the essential metrics of deciding how influential an influencer is.
Unfortunately, there was a massive increase in spam comments. Brands know when to look out for that. When leaving comments, make sure you’re authentic.
You can gain excellent visibility by leaving authentic and honest comments.
When leaving your comments, you need to add new insight to the post.
Make sure you read what the influencer is discussing.
Support Their Work
Influencers love when others support their work.
It shows that people genuinely care about what they have to say. You could send out a dedicated post thanking the influencers you follow for their content, especially if it’s relevant to you.
Make sure that you mention everybody you’re acknowledging. If an influencer has a shop, then consider shopping from their store.
This is another excellent, short, and straightforward way of making yourself visible to that specific influencer and others.
Tell Influencers About Any Errors on Their Platforms
This idea requires a lot of discernment, especially since it has been overdone by people before.
Don’t spend too much time searching for errors, but be honest about the little ones you see. For example, when I first opened my shop, there were some errors that some other influencers pointed out to me.
Influencers want their sites and platforms to run as smoothly as possible so they can increase reach and engagement. Every error that people find has the potential to ruin the audiences’ experience.
Therefore, most people will be grateful for anybody who points out the small mistakes they see. I certainly was.
Things like broken links and spelling mistakes/typos are the ones you should share. If you find any errors, send a private DM or email to the influencer. Keep it to the point, but be polite!
Don’t ask for anything in return just because you shared some information.
Alright, now that you feel visible, this is the step where you introduce yourself to the influencer you want to collaborate with.
Many influencers have business emails that you can reach them on. Some others enjoy a DM. If they’ve made a public preference, make sure you follow that preference.
Before reaching out, make sure that you know an influencer is right for collaboration. Most influencers know it’s essential to collaborate with other people. Influencers won’t work with influencers without an apparent reason why, however.
When you’re thinking about how to reach out to influencers, make sure you have common interests. Don’t just send the same message to everyone either!
People appreciate the few minutes it takes to create a personalized pitch. They want to feel as though you are connecting with them, not just asking them for labor.
The people you choose should have similar audiences to you.
If an influencer doesn’t respond at first, don’t give up!
Be persistent and continue to try to reach out. However, it’s essential not to be annoying. As an influencer, you should know the line. This means you should have a limit to how many times you reach out.
When reaching out, make sure you make your goals clear. Ensure you know what kind of collaboration you want and what benefits you’re offering.
Explain how the partnership benefits both of you.