Collaborating for the Better!

If you plan to build relationships in the influencer world, you should be able to collaborate with some of the influencers’ in the industry.

So many more people will take an interest in your brand if a top influencer shares and recommends your platform.

This fact is especially actual if they do it genuinely. You need to reach out to the right people and get yourself known in influential circles.

Most social media campaigns have high ROI rates when influencers collaborate. However, you won’t find any success if you don’t know which influencers to work with. Luckily for you, here at Beauty Clout, we’ve got the right information guide on how to work with other influencers.

If you’re an influencer, it makes sense that you have an online presence. It’s essential that your content is highly original, creative, and useful for your audience. You’ll be more successful with other influencers, than without!

The thing about working with other influencers is that you can’t just email your content them randomly and hope that they will want to work with you.

Successful influencers, like yourself, are busy people with content schedules. They get a lot of unsolicited emails, mostly from people that don’t engage with their content on any other day. Reaching out is a slow, gradual process.

To get the best results, you have to be genuinely interested in who you want to work with.

Why Reach Out to Other Influencers?

So, I’m sure you’re wondering why you should you include influencers in your content creation?

Influencer marketing, no matter if it’s influencer or brands, increases brand awareness, and many other critical social media goals you are working towards.

All in all, influencer collaborations are beneficial for everyone involved.

Reaching out to other influencers and building relationships is hard, but it’s not the worst.

Here are the steps we’ll be going over so you can get your collaboration on!

  • Identify the right influencers to collaborate with
  • Makes yourself visible to other influencers
  • Open communication with other influencers
  • Follow up
  • Build your relationships with them

Identify the Right Influencers To Collab

Identifying the right influencer starts with identifying your goals. Who are you trying to reach? Why do you want to collaborate? Seek influencers that align with your overall goals.

There are some great tools to help you identify influencers online. You can search through Instagram, Twitter, and other social channels manually, or you can use platforms to find the right influencers to work with.

You can also search for Google. However, you’ll get a lot of different results which might be overwhelming.

Some influencer platforms identify top performing content across the web and make it easy for you to choose. However, since you’re an influencer, it might be more difficult.

A few clicks of a button and you’ll find the influencers who talk about your niche the most.

Start a relationship— Make yourself visible

While cold following and messaging can work, it’s often best if you have a relationship already. You should connect on the platform you both use best: social media.

Follow influencers you are interested in working with. Don’t immediately bombard them with what you want them to do. Instead, gradually build a relationship with them.

The goal is to not only get their attention but to make with them and create rich content. By following them, you’re able to see their style, creativity, and interests fall in line with your brand.

The point is that you make yourself visible to the other influencer by being authentic and honest in your interactions with them. Here are some tips if you feel stuck on what to do!

Subscribe to their Blogs/Follow Them

The starting point of your relationship with the influencer is to interact with their content. If they have a blog, sign up for their emails and keep up to date with their work. Bloggers love to connect with the people on their email lists. Doing this gives you a head start to connecting with them as well.

Share Their Posts

If you are going to build up a relationship with an influencer, you need to begin by sharing their work on your platforms.

Show them that you care! Depending on your success, they’ll start sharing your work as well. Most people always appreciate it when somebody shares their content.

Sharing is easy to do, and it helps forge a relationship. When you’ve shared the post, make sure you tag them in your share. Tell your followers to follow them.

Comment on Influencers’ Posts

Comments are critical. All influencers know how much they help with engagement.

The average number of comments per post is one of the essential metrics of deciding how influential an influencer is.

Unfortunately, there was a massive increase in spam comments. Brands know when to look out for that. When leaving comments, make sure you’re authentic.

You can gain excellent visibility by leaving authentic and honest comments.
When leaving your comments, you need to add new insight to the post.

Make sure you read what the influencer is discussing.

Support Their Work

Influencers love when others support their work.

It shows that people genuinely care about what they have to say. You could send out a dedicated post thanking the influencers you follow for their content, especially if it’s relevant to you.

Make sure that you mention everybody you’re acknowledging. If an influencer has a shop, then consider shopping from their store.

This is another excellent, short, and straightforward way of making yourself visible to that specific influencer and others.

Tell Influencers About Any Errors on Their Platforms

This idea requires a lot of discernment, especially since it has been overdone by people before.

Don’t spend too much time searching for errors, but be honest about the little ones you see. For example, when I first opened my shop, there were some errors that some other influencers pointed out to me.

Influencers want their sites and platforms to run as smoothly as possible so they can increase reach and engagement. Every error that people find has the potential to ruin the audiences’ experience.

Therefore, most people will be grateful for anybody who points out the small mistakes they see. I certainly was.

Things like broken links and spelling mistakes/typos are the ones you should share. If you find any errors, send a private DM or email to the influencer. Keep it to the point, but be polite!

Don’t ask for anything in return just because you shared some information.

Open communication

Alright, now that you feel visible, this is the step where you introduce yourself to the influencer you want to collaborate with.

Many influencers have business emails that you can reach them on. Some others enjoy a DM. If they’ve made a public preference, make sure you follow that preference.

Before reaching out, make sure that you know an influencer is right for collaboration. Most influencers know it’s essential to collaborate with other people. Influencers won’t work with influencers without an apparent reason why, however.

When you’re thinking about how to reach out to influencers, make sure you have common interests. Don’t just send the same message to everyone either!

People appreciate the few minutes it takes to create a personalized pitch. They want to feel as though you are connecting with them, not just asking them for labor.

The people you choose should have similar audiences to you.

Follow up

If an influencer doesn’t respond at first, don’t give up!

Be persistent and continue to try to reach out. However, it’s essential not to be annoying. As an influencer, you should know the line. This means you should have a limit to how many times you reach out.

When reaching out, make sure you make your goals clear. Ensure you know what kind of collaboration you want and what benefits you’re offering.

Explain how the partnership benefits both of you.

What to Do During Collaboration?

So now that you’ve got a good idea of which influencers you’d like to work with, you’ve probably got a collaboration set up! Here are some tips on what to do during your cooperation to ensure it goes smoothly.

Act professionally

Acting professionally shows up in various forms, but there are some critical aspects. Being transparent is important. Contacting them professionally is essential. If and when you’re unable to complete a collaboration due to a personal issue, you have to keep them up to date. Make sure you update them as soon as you know you won’t be able to complete the project. The next important part is replying to messages promptly. The communication between you and the other influencer should be smooth and effective. This is important because you want to ensure they know that you’re interested in working with them. The more communication they have with you, the more they trust you to execute the vision your proposed.

Show flexibility

Flexibility is critical for most people. The more flexible an influencer is, the more likely someone is to work with them. Influencer collaborations aren’t always a smooth process. When this happens, people might need some flexibility from the other influencers. When you are flexible as an influencer and allow flexibility, influencers appreciate that the most.

Create quality, unique content

Creating content is a fun process that should be unique. The content you create with reflects how well you know your audiences. When you create content, you should always maintain your distinct styles. Write a caption that explains the value of the material. Always be personal and authentic. The best kinds of content get reused on social media, ads, emails, and websites. This is attributed to how unique yet exciting the content is.

Be authentic

One of the essential aspects of influencing is how authentic and genuine influencers are. People can tell when a post is not valid, especially when the collaborations do not suit influencers social media profiles. As an influencer, don’t work with influencers that don’t align with your overall message. People are more likely to engage when influencers put our original content. You risk your credibility by not following this standard.

All in All

Developing long-lasting relationships with other influencers isn’t the most straightforward task, although people make it look easy. If you’re lost when it comes to brand collaborations, don’t worry. You’re not the only one! A lot of influencers are clueless when it comes to working with other influencers. The most crucial part is that you remain consistent. Luckily, for you, we’ve given you a breakdown on how to increase your chances of collaborating with some amazing influencers! You should keep in mind that when working with others, you have to ensure that the collaborations run smoothly. You’ll need to provide the best content possible. Before you jump right into collaboration, it’s essential to understand what the purpose of collaborating. Think about why you need to do it. If you are reaching out and trying to collab before you have anything valuable to give to this relationship, it’s going to be very one-sided. Influencers aren’t interested in working with influencers that don’t have much to offer yet. Collaborations aim to be mutually beneficial within the relationships you have. You use your platform to promote its platform creatively. Now that you know you go out and see how you do! Have you tried collaborating with other influencers before? How did it go? Let us know in the comments below!

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