How Much Can you Make?If you spend any time on Instagram, you’ve likely seen at least one influencer promoting a product or service of some sort. As an influencer, there’s money to be made in the social media industry based on things like promotion. It sometimes seems that most influencers live off of their influencer incomes. Is that really possible, though? How much can someone really make off an Instagram post about any product or service? Let’s get into the different ways that influencers make money.
Influencers Revenue Streams
Becoming a brand ambassador is a viable way for social media influencers to make money.
As of late, ongoing ambassadorships are said to be the most effective method of influencer marketing because of their consistent nature. Companies hire brand ambassadors for long-term relationships and pay them on a regular basis.
It is the responsibility of the influencer to become the best ambassador on the brand or product and broadcast his or her partnership with the brand on all social media channels.
Typically, brand ambassadors are employed by the brand when they are naturally a good fit and align well with the brand and the target audience.
Brand ambassadors can be macro-influencers including celebrities, or micro-influencers. This depends on the goals of the campaign and the brand.
Depending on the budget of the brand, brand ambassadors can make anywhere from $100-$10,000 for their partnership.
Social media sponsored posts
Sponsored social media posts are more of an agile approach to building brand awareness and exposure.
This is by far, the most common way for influencers to make money, especially when they’re starting out. A sponsored social media post is when a brand asks an influencer to create content featuring the brand and share it with their followers.
There are many forms of sponsored social media posts, from sharing the brand’s content to promoting a brand’s new product.
Be aware that each influencer is offered a different form or amount of payment from a brand.
For some, they can charge up to 10K for a post, while others may offer a free item.
Sponsored blog posts
On the same note, influencers can monetize personal blogs and websites to collaborate and create content for brands.
Blogs are great because they are in-depth and allow influencers to share more detailed information with their community, such as comprehensive product or service reviews.
Blogging doesn’t just help influencers make money from their creative, content writing, photography, and society. But it also benefits brands with links that take consumers directly to products and services, getting them closer to gaining new customers.
It’s important to note that not all blog content should be sponsored or designed to sell a product. A good influencer will have a mix of organic content and branded collaborations and will be transparent about sponsored content.
For blog posts, influencers can get paid anywhere from $500 to $5000 per blog post.