Social Media and Authenticity
The internet has grown to the point that it now has over 1 billion users on social media.
For some, it can be overwhelming, but for others, it’s great for expansion. If you are a part of the beauty world, you will find that a beauty influencer is the best way to market beauty products these days.
Beauty influencers are people that have established themselves in the beauty industry with the ability to influence their audience. They have built communities from the ground up, and it’s beneficial to work with them.
If you plan to build relationships with an audience, you should utilize influencers. So many more people will take an interest in your brand if a top influencer, who is genuine, shares and recommends some of your products.
If done correctly, it’s possible to build and have your ideal engaged audience by using influencers.
Working with influencers who produce authentically is also key to building your ideal audience.
Why Use Beauty Influencers?
Most beauty related campaigns have high ROI rates when they use the right beauty influencers.
You won’t find any success if you don’t know how to choose the right beauty influencers.
Luckily for you, here at Beauty Clout, we’ve got the best step-by-step guide on how to find and reach out to beauty influencers. The internet can be a fantastic place when you connect with the right people especially for the benefit of your business.
It’s essential that your content is highly original, creative, informative, and useful to your potential customers with the help of influencers.
Authenticity is Everything
The way you connect with influencers that you want to work with depends on how you actually get connected with them.
It should become an authentic connection. To get the best results, you have to be in it for the long haul. You won’t succeed by taking shortcuts.
Influencers connect with their audiences as trusted peers. Their authenticity, knowledge, and opinions can convert people into loyal customers. It’s critical you choose the right ones!
However, finding beauty influencers who are right for your beauty brand isn’t as simple as it might sound. So, we’ve created this comprehensive guide to help you identify and find the right beauty influencers who are best suited to your business.
How to Find Influencers for Your Business
Know Your Audiences
Audiences are critical to understanding any influencer marketing strategy.
This is where many beauty brands go wrong. It seems natural to know your audience when it comes to beauty, but it’s not. Most brands fail to ensure that their target audiences are following a particular beauty influencer.
For example, let’s say you have a beauty brand like Glossier, where the look is very minimal. To sell your products, you decide to work with a beauty blogger. Do you think you’ve made the right selection?
You will want to identify how you as the brand align with this beauty influencer. Just because they operate in the beauty industry does not mean they will always correlate with your beauty brand.
So, what is it that you must check for?
You need to ensure that your target audiences are the same as that of your influencer’s. Glossier should work with influencers that enjoy a “fresh, natural” makeup look.
Finding the right influencers ensures that your products are shown to relevant audiences who may be interested.
Know Your Influencer
Vetting is necessary, or else you may end up with the wrong influencers or even fake ones.
Below are some aspects to think about when finding influencers for your brand. The influencers you choose should have these five traits!
Persuasion is one of the most potent traits of an influencer.
At first, it seems like a challenge to meet, connect, persuade, and win others over. However, it becomes like second nature once they get the hang of it. Influencers need to be willing to meet new people, customers, or vendors so that you can remain relevant.
Persuasion is not the same as selling a product to others or getting others to see things from your perspective. Persuasion is the process of negotiating with others towards a shared solution.
It means being honest and establishing your sincerity by finding some common ground. Let the potential partner know the value of your connection, and then relate with them emotionally.
Let them know that you can bring their ideas to life.
The greatest asset to being a great influence is the ability to stay relevant and significant.
To be substantial, you must create content that resonates with your audience first. To be relevant, it’s not enough to receive the recognition from others, and you have to leave a mark that’s positively impactful.
Will the people that admire you remember what you’re giving to them? The desire to be significant should be a priority.
Communication is the most significant aspect when it comes to influencing others.
To influence others, you must learn to communicate effectively with others, including virtual communication.
When you discuss with other people, it’s essential to talk with them, not at them. It’s not easy to be a natural communicator, conversationalist, and presenter, but you can always learn.
The more you practice, the easier it’ll be to express thoughts and ideas into words that inspire action easily.
Even if you are great at communicating with others online, you’ll need to be able to talk with people in person as well. Communication is an all-around task!
Every interaction with another person determines how you are perceived in the world. Further, every interaction is an opportunity to develop trust and potential business.
Becoming a great leader isn’t easy.
You have to be willing to make mistakes and shine a light, even at your darkest times. The better the leader you are, the more that people trust you.
No one would ever want to follow a leader that doesn’t believe in themselves, so make sure that you refer to confidence.
To have any influence in the influencer market, you have to be confident.
Have a sense of self-assurance that is unbreakable. Confidence is a complicated thing, especially since it’s so different for everyone.
However, the more you practice having self-confidence, the easier it’ll feel. Being proactive builds confidence and this is something you want your audience to feel.
The most direct way to gain confidence is to practice the niche that you enjoy. Be the best at what you do, or at least, strive to be the best.
The more capable you feel, the more confident you’ll feel. Identify the qualities and skills you have and utilize them.
Check Their Profiles!
Reach is the total number of followers an influencer has on social media or their blogs. You need to make sure that your beauty influencer has a decent following on the social channel where you wish to run your campaigns.
Perhaps, even more, important than the reach, is the engagement rates of an influencer.
Why? Because it is an indication of how many of their followers are genuinely interested in what they produce.
It is essentially a measure of how much your influencer is capable of influencing their purchase decisions. The average engagement rate is about 1-5%!
This is key when it comes to influencer marketing.
If an influencer’s recommendations sound authentic and genuine, their follower’s will trust and follow them on any journey.
Their posts, especially any brand sponsored beauty content, shouldn’t look like something they’re talking about only because they’ve been paid to
It should feel like they genuinely enjoy the product they’re discussing.
Find influencers whose personality and style align with your message as a beauty brand. A bubbly personality will make the content appealing and relevant to your target audiences.
Find influencers whose niche aligns with your business, products, or industry.
In this case, any influencer you choose should be all about beauty. Relevance is critical when it comes to deciding on your influencer campaigns
Where Can You Find the Right Influencers?
Influencer marketing is undoubtedly not restricted to celebrities and significant youtubers.
So the obvious question is, where can you find influencers for your campaigns?
Here are some ideas:
On Social Media
The easiest way of finding the right influencers for your brand is to look for the ones who are already talking about you.
Look for beauty influencers that already authentically share your products with their audiences. Blog posts or social media mentions about your brand will help you find influencers in your niche.
Social media monitoring tools can help you find influencers who are talking about your brand by tracking who uses your products.
Other tools like Hootsuite or SimplyMeasured can help you track your brand mentions on social media, even Instagram.
You can use them to respond to comments or find relevant influencers.
Hashtags make content searchable and accessible on different platforms.
They are great at spreading information as well. So search for hashtags that are relevant to your brand. This helps you find influencers who are right for your business.
You can follow these two steps to find relevant influencers on Instagram:
Search for “#sponsored, #ad, #blogger, or #influencer” on Instagram or other platforms and check out the results.
If you happen to come across a post that you like, check out the person’s profile and go from there!
Influencer Marketing Platforms
Influencer marketing platforms, such as BeautyClout, can help you find beauty influencers by providing an extensive list of them.
You can conduct outreach and track and measure your campaigns using our influencers.
How to Engage with Influencers?
Once you’ve found the right influencers, it’s time to engage with them. Here are some tips you need to follow for beauty influencer outreach:
1. Use Warm Introductions
Use a warm, personalized way of introducing yourself before you contact them about a campaign. Don’t jump straight into business. Instead, think about what you can say to introduce yourself authentically.
2. Subscribe to their Blogs/Follow Them
The starting point of your relationship with the influencer is to interact with their content.
If they have a blog, sign up for their emails and keep up to date with their work. Beauty influencers love to connect with the people on their platforms and often provide exclusive deals for their followers.
Doing this gives you a head start to connecting with an influencer.
However, don’t just sign up and wait for content to arrive. Make sure you make yourself visible.
3. Share Influencers’ Posts
If you are going to build up a relationship with an influencer, you need to begin by sharing their work.
It shows that you enjoy what they create. Most influencers appreciate it when somebody shares their content.
Sharing is easy to do, and it helps forge a relationship. When you’ve shared the post, make sure you tag them in your share as well.
4. Create a Compelling Proposal
Once you have put yourself on your influencer’s radar, it’s time to send them a proposal.
There’s no need to go into the specifics of what you can offer until you get an initial response. However, you need to make your offer sound exciting enough to increase your chances of getting a response.
You can talk about how relevant the opportunity could be or immediately discuss compensation.
The right influencers lead your campaigns to success.
Beauty is all about being authentic and honest, especially when the skin is involved. You should focus on building long-term relationships with your beauty influencers for the best and most authentic results.
Provide fair compensation, introduce them to your networks, share freebies, and stay in touch even when you don’t need them.
Such gestures will ensure that brand overtime!