Body positivity is a social movement rooted in the belief that everybody should have a positive body image.
It’s a movement that challenges the ways in which society presents and views people’s bodies. The movement advocates the acceptance of all bodies no matter the form, size, or appearance.
As an influencer myself, I recognize that size is just one of the many ways that our bodies are judged by others. The most basic thing we can be judged for is our body.
The goal of the movement is to address unrealistic beauty standards and to build the confidence of those that have been ridiculed before. It’s critical for us to know that beauty is a construct of society.
This construct should not affect our ability to feel confidence or self-worth but unfortunately, it does.
The idea surrounding the body positivity movement is centered on the notion that people need to love themselves to the fullest while accepting all of their physical traits.
How Does This Relate To Influencers?
With the body positive movement, more brands are starting to use it to their advantage like Aerie.
Other brands like Dove have supported body positivity movement through campaigns preaching body positivity, female empowerment and body acceptance. Campaigns like Dove’s “Real Beauty” campaign have moved people to choose themselves when it comes to love.
The campaign commercials and advertisements depict women of all ages sizes and colors. Dove also did a self-esteem project that features a little boy, which is an ode to male body positivity — something that people often forget to mention.
It’s vital to transform the idea of beauty so that people’s relationships with their bodies are good, and that they are sources of confidence and happiness!
Aerie is a popular American women’s underwear company. They launched a campaign called AerieReal that promised not to retouch or photoshop their models, encouraging body positivity and body-acceptance despite features such as cellulite, stretch marks, or rolls.
For influencers, this was huge, especially considering that so much of the internet is about looking perfect.
Since then, they feature body positive influencers in their photo shoots.
Social media is a powerful medium through which societal trends are conveyed to the general public.
Here at BeautyClout, we understand the importance of conveying a true message on social media. Although social media has been used to push societies beauty ideals some influencers are now using it to challenge them through empowerment and inspiration.
There are influential users that preach body positivity, such as Taylor Holley. As you read through this interview, think about the body positive movement. If you’re an active user on social media, you’ll probably be met with the familiar feeling of empowerment!
Most people want to fit the societal standard of the ideal beauty, which may encourage people who have appearance-contingent self-worth to try their hardest to look their best.
Body activists are combatting this by choosing themselves in every way and taking different approaches to promoting self-acceptance to their audiences alike.
Now, let’s get into this interview!
Let’s hear it Taylor!
Share with us the story behind your brand and what inspired you to start your influencer journey? Why?
It all started with a picture of me in a bikini- something I never felt comfortable doing before.
One day, after getting out of a super awful relationship, I posted it. It blew up overnight. I woke up to 1k+ followers, I was in complete shock.
From there on, I just have decided to use my influencer title to promote self/body positivity and sometimes throw in some encouraging words from God.
What do you want your audience to receive?
I want my audience to receive the message that being yourself is what you need to be. You need to love yourself inside and out.
No matter what size, shape, color you are- YOU ARE YOU and that is beautiful. We were all hand designed by God to be who we are. So, we need to love that.
How do you believe your influence makes an impact on your audience?
I’ve had many people over my journey reach out to me and share their testimonies. They say I’ve been able to make them comfortable with who they are.
They do things, wear things, and post things that they never would before. It’s such an amazing feeling!
What attracts your audience to your platform?
I would say the way I edit my photos using VSCO or Colourtone allow my photos to have that cool look.
Sometimes, I’ll even use HUJI Film to make cool photos. I also believe that the captions I use sometimes do help attract more positivity to my content.
What do you believe is the number one key to building and maintaining an audience?
This is a question I still haven’t managed to figure out fully. However, I would suggest that maintains constant uploads.
When you’re constantly uploading, your content is always out there. Therefore, more people are likely to see your stuff and want to follow you.
Why do you think social media is important to incorporate into a market strategy for influencers and brands?
Social media is the KEY to marketing now in days. So many people, especially my generation, would rather online shop or use social media to find new products to buy.
The more interesting the content of marketing is, the more likely we are all to buy it. I’m a victim of that myself, lol!
What social platform holds your biggest audience? (IG, Twitter, Facebook, Blog, etc.) Why?
Instagram holds my most- it’s where it has all started and where I maintain.
Facebook is for family and Twitter is just for me to rant about my feelings. I have wanted to start a blog, so just wait on that!
Have you been able to monetize your brand this year either through your social media account or another business model? Explain.
This year, I have not sadly. I’ve been taking some time off of regular posting and creating content to spend more time soul searching.
What are the strategies you’ve used to improve your this year?
When I have posted, it’s been some stuff for brands like BootayBag.
Also, travel posts have been a thing for me this year. I just started to share what made me happy. Whether that be traveling, my boyfriend, self-motivation.
Just about anything really. Which I never used to do before. I used to post what I thought would make people want to follow me. Now, I just completely shifted to what makes me happy.
People can see how happy I am and that is what I want to attract.
How do you plan out the content for your brand’s social media account?
I don’t usually plan it out. I’ll usually just be somewhere and think, “this would be a really awesome photo” and it works!
What advice would you give to someone who wants to be an influencer?
Just be you, always be real. You don’t need photoshop, Facetune or any of that. Just snap a pic of you doing what you enjoy most.
You Don’t Need Photoshoot
The Body Positivity Movement has been groundbreaking because of the effect it has on a person.
The movement encourages that people view self-acceptance and self-love as traits that dignify a person. Taylor mentions being authentic because she doesn’t measure her sense of self-worth heavily on her physical appearance.
Body positivity is important because we have many things to do in this life that are more important than obsessing over our bodies! Taylor keeps it clear and simple. Just be who you are, be authentic.
We have seen incredible transformations occur when people start to realize they can love themselves as they are right at this moment.
It’s important because there is so much incredible beauty in the diversity of people and we deserve to see and experience it all.
Talk With Us!
Do you have a body positivity experience you want to share?
We’d love to hear from you! BeautyClout loves to hear from up and coming influencers looking to make a change with their profiles! Always remember that you’re capable of making waves despite what you look like.
As long as your message is honest, people will enjoy it!