Instagram is one of the best ways to build your brand when it comes to music.
It’s important to showcase your personality as a musician. But social media has so many users that advertising your music on Instagram has become competitive.
Here at BeautyClout, we’re excited that we were able to interview WeiWei, a person wanting to expand their musical profile online.
Before we get into it, let’s talk about some tips for spreading your music across channels. Here are some of the best practices for Instagram advertising when it comes to music or anything, really.
Let’s get into how to get your ads up and running!
1. Keep your Target Audience in Mind
The most effective ads are targeted.
This means that it’s worthwhile to familiarize yourself with the audience you hope to reach. Who do you want to reach?
If you have a clear idea of who’s on the receiving end of your Instagram content, then the answer to this question will be easy. All of the creative decisions you need to make will flow from there.
Think about the demographics of your fan base. How old are they? Where do they live? What gender(s) do they abide by, if any? What are their interests? Where do they hang out? What type of music do they love?
Use any existing data you have to ensure that you reach the right audience. The worst thing you can do is chase after the wrong audience!
2. Make It Authentic
Just because it’s technically an ad doesn’t mean it should feel like it’s an ad.
Avoid overlaying your image with text, because that tends to come across as inauthentic. If it’s not visually pleasing, most people will scroll right past it.
You’ll have more success if you keep your ad genuine and consistent with the rest of your Instagram content in terms of visuals, such as colors, filters, tone, and overall vibe.
3. Use a captivating, high-quality imagePut yourself in the shoes of your audience. Would the image you plan to use in your ad make you stop and pay attention? Or, would you continue mindlessly scrolling through Instagram? If you’re not moved by the image you choose, pick a different one that’s more compelling. For inspiration, check out Instagram accounts similar to yours. It’s always smart to look around and see what inspires you. Try to identify the specific elements that you admire about those posts and put your own twist on it.
4. Optimize your captionThis is your chance to get creative! Showcase your personality as an artist, while also making the purpose of your ad clear. Don’t make it too long, but just long enough to ensure that readers pay attention. As a general rule of thumb, you’ll want to keep your captions on the shorter side, because people won’t read past a certain point. Make sure you add a few relevant hashtags and perhaps an emoji or two to keep it light and fun. Again, make sure you keep your target audience in mind and ask yourself what kind of message and would resonate with them the most. Alright, now that you’ve gotten all the info from us at BeautyClout, let’s dive into this interview!
Let’s hear it Weiwei!
Share with us the story behind your brand and what inspired you to start your influencer journey? Why?
I started my influencer journey because I was advised by a music manager to build my social media. I have always loved fashion and I wanted to get my music out.
I feel that fashion and music are my visual and sonic expressions of who I am and Instagram is the canvas. I felt that if I shared my style with everyone, over time my audience would get to know what my personality is like and they would want to check out my music as well.
What do you want your audience to receive?
I want my audience to get outfit ideas. I often look online to see what outfits are trending and get my own inspiration from others and make looks my own so it comes full circle!
How do you believe you influence makes an impact on your audience?
I think so. I also believe that trends happen because of collective thought so I think everyone makes a little influence on the big picture and what’s popular is just people collectively being attracted or inspired by something at any given time.
What attracts your audience to your platform?
I think my audience is attracted to my platform because they just like what the see. I live in NYC and often times people want to know what’s going on over here. The city also offers a lot of aesthetically pleasing backgrounds outdoors.
Why do you think social media is important to incorporate into a market strategy for influencers and brands?
Everyone is on social media.
It is essentially a marketing platform that can be used to get the word out about your brand. If an influencer really aligns with a brand, chances are, their audience does as well and everyone is connected.
An influencer will tell your story through their eyes and often times the brand has less work to do.
Because if they are hired, influencers often (not always) are the creative directors of the content they post.
What social platform holds your biggest audience? (IG, Twitter, Facebook, Blog, etc.) Why?
I spend a lot of time on it and I have put the most effort into building it. I communicate with people via the app and I find that people use Instagram more than any other platform.
I am able to communicate with thousands of people in just one post. I also love that people can find you with hashtags, location and through the explore page.
Have you been able to monetize your brand this year either through your social media account or another business model? Explain.
Yes. I have gotten brand partnerships, opportunities, and collaborations through Instagram. Having a platform and being able to reach thousands of people is worth money in and of itself.
What are the strategies you’ve used to improve your this year?
I have been focusing more on posting music content. I started out purely in fashion however I want people to get to know who I am. I feel like music allows me to do so.
How do you plan out the content for your brand’s social media account?
I go by how I feel. I plan what I will wear or I will buy a new outfit and the next post will be based on that. Ideas usually will just come to me.
What advice would you give to someone who wants to be an influencer?
Have a strategy and be consistent.
To be consistent on social media, you must first understand who it is that you are speaking to when sending out posts.
For example, if you’re speaking to millennials, you wouldn’t use the same vernacular as you would if you were speaking to those of an older generation. Age, geographical location, gender, interests, and aspirations all matter when it comes to social media.
On the internet, there are different segments people, and knowing which group you’re speaking to allows you to choose a tone of voice that that audience will understand.
Consistency in the way you communicate online can allow people to recognize your voice in the same way they would recognize a product. Brand recognition is needed to build a loyal audience and following on social media.
So, make sure you stay true to who you are. You know who you are, what you do, and why it matters to people. Don’t forget that!
Aim to communicate in a way that stays true to your brand while also resonating with your audience, current and incoming. Keeping your mission, vision, and values in mind when selecting your voice.
The content of your posts can help create the balance and consistency needed to keep yourself on brand!
When it comes to aesthetics, it’s important to think about what your audience likes to see.
Keep your posts consistent with what you regularly put out. Posts that are outside of your regular aesthetic can be seen as unappealing. The same goes for the use of excessive hashtags in posts.
If you don’t usually use hashtags, don’t start by adding a whole bunch. Hashtags are a great way to jump into the conversation surrounding a trending topic but too many can be cluttered and unpleasing to look at.
A good rule of thumb is for the number of words in your caption to be longer than the number of hashtags used in your posts.
Your profile needs to have visual appeal at all times, especially if you want your audience to expand. People are visual creatures and are naturally attracted to aesthetically pleasing visuals.
Make sure that your profile follows a theme. When you introduce your music, make sure you follow that same theme. People will love the introduction of your music while you maintain the same theme.
Have a color scheme for photos and use the similar filters each time you’re staying within a certain color scheme.
This creates consistency and coordination in your images and posts, which has a greater impact on your audience.
Find a balance when posting content.
Make sure that you aren’t posting too much of a certain type of content. Balance is really all you need.
For example, posting videos unrelated to your regular content more than once a day can cause an imbalance with your other posts.
Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Having a posting schedule will help you figure out what works best for you and your audience.
Once you make a schedule, make sure that you stick with it since it will help with managing the Instagram algorithm.
Use This For Your Platforms
Organic reach is clearly where it’s at when it comes to building your audience.
Our interview with WeiWei mentions the importance of consistency, which we hope resonates with you. Consistency is one of the major things to keep your platforms up to date.
Of course, if you’re an influencer yourself, we’d love to hear from you! Don’t hesitate to reach out and let us know! We’d love to have you join the BeautyClout Team!
We’d love to interview you and share your story with our audience!