Make it Count!
Influencer marketing is emerging in the marketing industry as one of the best, legitimate marketing tools.
However, despite its rising success, there is still a lot of skepticism on whether influencer marketing works. This skepticism is mainly because influencer marketing requires a budget.
Influencer marketing, depending on the method, takes a lot of work from beginning to end. There’s a lot to manage when you want to make the most out of your influencer campaign.
However, despite all this, when done right, influencer marketing brings results and high ROI. For any brand to be successful, they’ll need to take steps that lead them there.
There are a lot of steps throughout the process to make the most of your influencer campaigns. Here at Beauty Clout, we’ve got you covered!
Let’s get started on what to do for your influencer campaigns.
Before you get started, ‘you’ll need to take some steps before creating a successful campaign. Let’s get into it!
Choose Your Best Performing Platforms
There are many social media platforms out there for brands to use, but the best for any company are Instagram, YouTube, Snapchat, and Facebook.
If you are looking to build a loyal following through the use of images, Instagram is the best platform to use. On Instagram, ‘you’re able to use different features to showcase your brand, products, and overall message.
Looking for deeper connection through long-form content? Head over to YouTube. Many big-time influencers jump-start their careers on Youtube. ‘It’s an excellent place for companies to find influencers that create stellar content.
If you want to connect with a younger audience ‘that’s all about the fast life, Snapchat is the place to be. Depending on your brand, snapchat might be the breeding ground for success.
Lastly, Facebook will always be one of the most popular platforms out there for widespread sharing of any content.
Facebook is a platform that encompasses everything you need at once. Once you realize what platforms you want to use, you can start making your strategy.
Make a plan & strategy
When creating campaigns, you should create a schedule.
Schedule everything. ‘It’ll ease your mind during the process. Set out a timeline and plan everything you need to achieve success. You want your campaign to go off without a hitch.
You’ll need to delegate tasks for the campaign, especially if ‘it’s an extensive campaign. Figure out who will be responsible for what job.
How long will the reaching out process take? What are the goals of the campaign? What is the purpose?
Most importantly, what will your budget be? When do you want the content to go live? Planning is critical when it comes to influencer marketing.
Keep track of everything and be clear about what you want.
Define what success will be
One of the biggest downfalls with any campaign is not knowing what success looks like.
It’s vital to define success for campaigns so that ‘you’re not flailing in the wind. Think about what will make this campaign successful for you. That way, it’ll be easy to measure and track what you’re looking for.
Do you want to grow your followers or increase sales? Do you want to increase brand awareness or reach a new target audience?
Understanding the goals of your campaign upfront will help you choose the right influencers quickly and easily.
Choose the Right Influencers
As a brand, ‘it’s imperative not to choose the wrong influencers.
Instead, select the influencer that makes sense for your influencer goals.
Unfortunately, many marketers choose the wrong ones because they focus on incorrect metrics when selecting potential influencers.
Even if your brand does choose the right metric, ‘there’s still a potential to select the wrong influencer.
Your campaign still has the potential to fail. When choosing influencers, it’s essential to not rely on reach alone. The number of followers an influencer has ‘isn’t the only thing that matters.
By relying on followers alone, ‘you’ll boost your ‘brand’s visibility, without improving sales.
Engage with your audience and execute a successful campaign by choosing influencers who have the right balance of followers and engagement.
Create an influencer brief
It is critical to brief an influencer before executing a campaign.
Briefing an influencer includes letting them know the goals of your campaign, the details of posting, and the budget. Doing this correctly eliminates any chances of miscommunication.
It also allows you to hold everyone accountable for their tasks once the campaign begins. Moreover, these goals help the influencer create content that aligns with your brand.
Make sure your social media channels are active.
Before launching a campaign, it’s essential to keep your channels busy.
Influencer marketing ‘isn’t effective on inactive channels. Your social media accounts play a significant role in converting new consumers to long term customers.
You need to make sure your accounts are set up, active, and collaborative before collaborating with an influencer on a campaign. You wouldn’t want a potential customer to land on your Instagram only to find posts from years ago.
That’s the quickest way to scare someone off!
During the campaignDon’t forget the importance of maintaining a campaign as well!
Don’t Control an ‘Influencer’s VoiceInfluencers are influential because they know what they are doing. They have a unique personality that resonates with an audience that is just as unique. Their unique voice only enhances your brand because they connect you with a new audience. Many of their followers can easily spot when a post is authentic, and when a post is for the sake of promoting a company. Any difference in the style, language, or tone they use ‘won’t move an audience to engage. This is why ‘it’s crucial not to control an ‘influencer’s voice. The worst mistake you can make is attempting to change how an influencer presents themselves. Approve content A lot of brands want to approve influencer content before it is published, which is smart. You ‘don’t want to give too much freedom and allow an influencer to share something that ‘doesn’t make any sense. Give influencers the creative freedom to create content but also check it out before it is posted. Make sure influencers know up front that content approval is required.
Make the most of multiple channels.
Get creative and ‘don’t just collaborate on one platform.
An Instagram post won’t make that much of a difference, but various posts on different platforms will. Make the most of various content types on different channels, such as Instagram posts or Snapchat stories.
Create multiple reach points for the audience, so your brand stays relevant throughout the campaign.
Use a consistent, fun hashtag.
Hashtags are great for creating a buzz about a brand.
Hashtags are also crucial for disclosure guidelines in influencer marketing. The FTC ‘doesn’t play when it comes to disclosing when something is an ad.
It’s also best practice to give influencers a hashtag to use throughout the campaign so that consumers have somewhere to go.
The great thing about hashtags is that the content shows up in a single space. For example, if you’re a beauty company, you could start a hashtag related to your brand that consumers and influencers can share.
This will help you keep track of posts that go live during your campaign and help consumers find other content about your brand.
Share influencer content
Once influencer content goes live, go ahead and share it across your channels.
Make sure you credit the influencer and anyone else involved. ‘It’s essential to follow proper posting etiquette.
Your followers will love seeing the influencer’s content because it’ll increase authenticity. It also keeps your channels fresh and engaging!
Monitor Audience Conversations
The best way to get to know your audience better is by monitoring their conversations after a campaign has launched.
This helps you understand their favored communication style. Do they respond to comments most or do they reply most in the DM’s?
Does your audience speak formally or informally? Do they enjoy humor? This information gives you insight into what kind of campaigns to run in the future.
It also helps you choose the type of influencers for your campaigns in the future.
You can monitor conversations yourself or hire someone to help you out.
Comment on the influencer posts
Influencers often get lots of questions about the products that they share.
Sometimes, they don’t know the answers. This is why ‘it’s vital to track consumer conversation on your channels and theirs. Their followers trust their opinion and feedback and want to know how to use products.
Sometimes, consumers want to know the ingredients in products as well. Regularly check the comments on influencer content that features your brand and answer those essential questions.
Answering these questions for the influencer will only make you seem more authentic as a brand.
It will add a personal touch to your customer service.
There are also some things to take care of after the campaign is over. Let’s get into what is essential.
Promote your influencer campaign
After it’s all said and done, it’s essential to promote the campaign you just created.
Don’t leave it all to your influencer. Promote the campaign alongside the influencer. It benefits the influencer and the brand when there’s a collaborative effort to promoting.
Track and measure the performance of the Influencer campaign so you can see what works and what doesn’t.
It’s important to track results frequently so you can develop a key understanding of what your audience enjoys. By doing this, you can improve and enjoy the benefits of your campaigns.
There’s always something to learn and do the next time differently!
Do a post-campaign report.
A post-campaign report consists of a few things.
This report gives you the ability to determine whether the campaign was a success. You should pull up all the metrics you set out to track and check the results.
Take time to see whether ‘you’d change anything for future campaigns. ‘It’s also important to look at how each part of the influencer campaign performed.
And how the campaign performed as a whole to pull out insights and key takeaways.
Campaigns Running Successfully
Influencer campaigns are no joke, no matter how informal they are.
They take a lot of work. Working as an influencer has shown me that it all works best when businesses take it seriously.
To have influencer on social media, you have to be willing to take a different approach to marketing. Influencer marketing does just that. Are you a company that works in influencer marketing?
Let us know what methods you use as a business! ‘We’d love to hear you in the comment section!