Get Rid of The Myths
Influencer marketing is relatively new, which means there’s a ton of misinformation out there.
Marketing experts have shared a lot of false tales about influencer marketing. Not because they intended to but because they didn’t know any better.
If you have fallen for an influencer marketing myth or two, don’t be alarmed!
Many of us have fallen for tricks before, especially regarding topics we don’t know much about. However, just because you’ve fallen for a trap doesn’t mean you shouldn’t see the truth!
It’s essential to uphold your brand’s reputation and know the truth from the false.
Luckily for you, we’ve debunked all the worst influencer myths. We want your brand, and influencer experience to be the best that it can be.
Keep reading to debunk the myths that are plaguing us all!
Myth #1: The Old Techniques Work Better
As someone that’s been involved in marketing for a while, I know how difficult changing marketing methods can be.
As a brand, you probably have marketing techniques that work, and you don’t want to change them. You probably think there’s no reason to jump on the trend of influencer marketing when your traditional techniques have brought you so far.
Even if your current strategy is working, including influencer marketing in your marketing strategy will pay off.
Yes, you can do well without ever utilizing influencers, but your reach will probably be limited.
When someone like Jackie Aina shows off her new makeup products on Instagram, her followers only want to see more. This means that audiences respond more when someone they love and trust endorses a brand.
When a brand, such as Mac, posts their branded content without an influencer, the audience is less likely to respond as much.
Myth #2: Influencers Are Media Amateurs and Unprofessional
Influencer marketing always comes with an informal introduction.
The great thing about influencer marketing is that, while casual, it brings formal results.
For influencer marketing to be successful, you have to get over the idea that influencers don’t know marketing and are unprofessional.
Mostly, you have to pass the power over to your trusted influencers. They may not be advertising experts, but they know how to capture an audience.
Influencers have spent their time exploring the content that works and doesn’t work. They prioritize their audience in a way that brands typically don’t.
It’s only logical for brands to make use of this understanding by hiring influencers to produce content and reach audiences.
Myth #3: Fakes are Unavoidable
Influencers are some of the most trusted sources when it comes to product and brand recommendations.
Word-of-mouth advertising is still the best way to learn about products, and this new digital age profoundly understands that. The success of influencer marketing is mainly based on word of mouth and authenticity.
However, this doesn’t stop people from attempting to create fake profiles to benefit and profit off brands willing to pay influencers.
Due to these fake profiles, marketers have to do their research. A common misconception says that there’s no way to avoid fake profiles because there isn’t a way to prove they are false.
Though fraud plagues every industry, there’s no reason to think you can’t avoid it. The many benefits of influencer marketing don’t need to be tainted with fraud.
Different Influencer marketing platforms can quickly help you trace the fake followers, fake comments, and more.
As a brand, you should also look out for bot-driven engagements that ruin the authenticity of your influencer marketing campaigns.
Myth #4: Greater Reach is Always Better
Finding the right influencer for collaborations is one of the top challenges in influencer marketing.
Why? Well, it’s not just about followers, but engagement as well. Reach, which relates directly to followers, is the most metric when choosing an influencer to work with. However, that doesn’t mean it’s always the best.
Let’s take Kim Kardashian as an example. She has millions of Instagram followers, which means she has insane reach. She’s an influencer with a vast audience.
It might seem worth it to work with her. But if your brand isn’t a large brand, then it wouldn’t make sense to work with someone with her reach.
Why? Well, unless Kim shows that she genuinely loves and adores your brand, her followers won’t be convinced.
Also, it’s essential to see if her audience is a part of your target audience.
MYTH #5: B2B Brands CAN’T DO INFLUENCER MARKETING ON INSTAGRAM
Consumer brands were early adopters of influencer marketing because consumers interact with these influencers directly.
But this influencer marketing approach can boost almost every service. The assertion that influencer marketing is only beneficial for Business to Consumer (B2C) brands is another influencer marketing myth.
Business to Business (B2B) companies may take another approach to influencer market, but it’s still helpful.
Influencers working for the sake of consumers convince their audiences with their authenticity, understanding, and accessibility.
However, when it comes to working for businesses, influencers must act as experts and persuade the company with experience and knowledge of the market
In the end, we are all consumers of media. It doesn’t matter if we’re businesses or consumers; we all follow our favorite social media creators.
We can all be influenced by others!
Myth #6: You Can’t Measure The Effectiveness of Influencer Marketing
Due to the informal nature of influencer marketing, it’s difficult to track its effectiveness.
Many US marketers want to see the measurement of influencer marketing improved in the future. Many of them also think that influencer marketing is not useful unless it can be tracked.
These feelings are just based on yet another influencer marketing myth. Influencer marketing is quite easy to measure when you use the right platforms. You also have to know what you’re looking for.
In the world of digital media, there are plenty of different metrics to look out for. Marketers often fail to define their influencer marketing goals, which leaves them stuck with nothing to track.
That’s why the first step is to set metrics based on your influencer marketing goals such as reach, engagement, traffic, and clicks.
Then, you can track these metrics using influencer marketing platforms and adjust based on your results.
Myth #7 Influencers Will Only Work with Brands If They Receive Monetary Compensation
Compensation is still one of the most challenging conversations when it comes to influencer marketing.
Brands, of course, want to stay within budget and work with an influencer. It’s not always easy to do, though. The critical thing to know is that many content creators have spent years building online communities and solidifying their reputations.
They are leaders because they are authentic. They are typically only worried about providing their audience with quality, trustworthy, content. So when companies ask to work with them, they know that they should be compensated for their hard work.
Typically, content creators prefer monetary compensation on a per-post-basis over affiliate partnerships, running ads on their blogs, or product bartering.
However, because this is what most prefer doesn’t mean they won’t take other forms of compensation, especially from brands they love.
Myth #8 FTC Sponsorship Compliance Is Not Important
If you don’t want to be fined, you’ll need to follow FTC compliances.
The Federal Trade Commission plans to tighten regulations around paid promotion disclosure.
As a brand, it’s essential to require influencers to disclose brand sponsorship. In case you think that it’s not that important, it’s critical to know that it is.
No one is safe from the FTC’s crackdown on deceptive influencer sponsorship.
Debunked and Dismissed
Influencer marketing continues to dominate the marketing scene.
And as the field continues to mature, it’s essential to understand the facts. Misconceptions about the industry persist and will continue to persist in the future.
However, the more you know, the more protected you are from making mistakes in the future. It’s time to decline these influencer marketing myths so that companies like you can develop expertise in the field.
Who doesn’t want to create an insanely good campaign that aligns with your goals and the influencers?
The more you know, the more successful you’ll be! Here at BeautyClout, we want you to win!