A Guide to Influencer Marketing on Instagram

A Guide to Influencer Marketing on Instagram

Success on Instagram is Crucial

An increasing number of brands are using Instagram for their different marketing strategies.

In 2017, Instagram used surpassed twitter usage and became an excellent platform for companies to apply for marketing and brand growth.

According to various surveys, about 50% of companies in the United States use Instagram for marketing activities. Instagram has an extensive worldwide user base which is great for companies looking to increase their engagement rates.

It’s become more accessible than ever for brands to promote their products and services to people all over the world.

Now that Facebook owns Instagram, marketing has become even more available with directed advertisements on the platforms. Ever since these Instagram has come around, influencer marketing has become increasingly popular.

I’m sure many of you are wondering, “Why Instagram?” Well, we’re going to tell you why, and we’ll give you five tips on how to create a successful campaign on Instagram.

What is Success To You?

Before getting into these tips, it’s important to think about what success means for your brand.

Do you want to gain more followers or do you want to sell more of a specific product? Many brands forget to think about this before paying for influencer campaigns and then feel as though they wasted their money.

It’s vital to know what the primary goal is before making any moves on a campaign. This is one process that you don’t want to rush. Why? Things posted on the internet last forever. You don’t want to release something that doesn’t represent your brand correctly.

Many brands don’t worry about followers, but they do worry about presentation. When you present consistent, valuable content, you gain followers that are there to stay rather than those that are there for a moment.

Think about it and see what you come up with. You want to represent your brand in the best way possible!

Why Instagram?

Engagement is much higher on Instagram than on any other platform.

According to some survey’s, companies on Instagram enjoy 50 times more engagement than any other platform. They appreciate over 100 times more engagement than the engagement they receive on Twitter.

Facebook marketing has been around for some time, so it’s a bit crowded but Instagram marketing is fresh, and brand can take advantage of this new market by participating.

These days, more and more people are branching out of their old following habits and following more brands.

They like to keep up with the new product launches and essential information. Instagram is a space that has beautiful aesthetics and great details on brands and customers.

There’s no other platform like it. Now, let’s get into these tips!

1. Partner With Influencers

Partnering with an Instagram influencer is one of the best ideas when it comes to dominating Instagram.

It’s important to work with influencers that align with your brand ideologies. Everyone thinks that followers are the most important when it comes to partnerships, but that’s not true. You should collaborate with Instagram influencer followers as well as good engagement levels.

When an influencer has a combination of both, they are more likely to host a successful campaign.

Partnering with influencers doesn’t necessarily mean all your collaboration will be successful, but it never hurts to try. Usually, when a brand commits to working with an influencer that is committed to working with them, magic is created with ease.

Finding an influencer who shares your brand’s values isn’t always easy, but it’s essential. If the influencer aligns with your values, their audience likely has the same ideals as your brand as well.

A post about your brand might appeal to them more than others.

2. Use Hashtags

When working with influencers, provide them with at least one #hashtag to use for their posts.

Hashtags are an easy way for users to find your brand quickly. Choosing the right hashtag is up to you and your team, but once you do, you’ll be happy you did! You’ll be able to target a specific audience to expose your brand to while allowing your chosen influencer bring in new followers.

The hashtags you choose should depend on the market you’re a part of. For example, if you’re in the beauty industry, you’ll want to use hashtags that directly relate to that industry. It’s essential to make sure that your hashtags are relevant and to the point. 

Don’t create insanely long hashtags unless it’s for humorous reasons. Don’t use overused hashtags such as #like4like or #follow4follow. You want to attract the right audience, not just any audience. If you use hashtags like that, you might attract spammers.

Overall, hashtags help your brand remain discoverable to users. You can use them to draw more followers to your account, acquire more likes, and raise your engagement.

If you have at least one hashtag, you’ll be able to see a massive difference in your following and engagement.

3. Collaborate with micro-influencers

Micro-influencers are influencers who have an audience between the range of 1,000-10,000.

They may have a lower amount of followers, but they have high engagement rates. Compared to big name influencers, their audience is more engaged with the content they create.

Depending on how you define influence, micro-influencers have more significant influence over their audiences because of their perceived authenticity. According to observations, as Instagram following increases, the engagement rate decreases. This means that micro-influencers are in their prime and better equipped to influence a community of people.

While macro-influencers with a large following can reach more people overall. However, more than 90% of their audience may not be interested in what they promote.

Most people know when they’re being sold something and don’t like to engage with people that are actively selling. If you’re looking for both reach and engagement, your best bet is collaborating with a few micro-influencers. It could be a more useful way to reach an audience while also maintaining high engagement levels.

Since micro-influencers usually have communities, rather than followers, their audiences will engage if the product aligns with the influencer.

Your campaign with micro-influencers is more likely to be successful when you choose influencers that align with your brand.

Make sure you choose wisely since it will affect how an audience views your brand.

4. Allow influencers to be Creative

Guidelines for your collaborations are essential, but it’s crucial to allow creativity to flow.

You don’t want to impose a lot of restrictions because imposing rigid rules can affect an influencer’s creativity. Influencers on Instagram gain large followings because they are amazing at creating creative and original content.

The great thing about imposing fewer restrictions is that you get to promote your product in different ways. It’s a fun process to view the different ways people combine your products with their creativity.

When Influencers don’t have control over their content, it appears inauthentic to their audience. The critical thing to know is that the audience always knows.

For brands that are new to this, provide creative control by sending your brand’s product or service without many rules.

The best practices to have should revolve around deadlines and any nonnegotiable posting regulations you have. This method allows your chosen influencer to get a feel of your products. Essentially, they form their own opinion.

Every audience enjoys an authentic review, especially when coming from a genuine source.

5. Host an Instagram Takeover or Contest/Getaway

Partnering with an influencer for a take over your brand’s Instagram account temporarily is another fantastic way to utilize influencers.

A takeover typically lasts however long you see fit. Usually, brands allow influencers to take over for a few hours or a full day.

Instagram Takeovers benefit all involved parties. How? Well, this kind of collaborative effort looks great for people thinking about purchasing your products. It drives followers to your brand and gives the influencer more exposure than usual.

Your brand also benefits because of the new content the influencer brings to your platform. It’s valuable because you can also post it on your brand page.

You can also collaborate on a giveaway and promote it together. The opportunity to win prizes will create an incentive for Instagram users to engage with your brand. 

When you work with an influencer, you allow them to drive their followers to your products, whether they’ve heard of your brand or not.

This boosts your engagement levels as well as your sales depending on what the contest requires. Usually, when doing a giveaway, I suggest using different tiers. For example, you can base the entry on reposting photos, or liking and commenting on a picture.

You can base another entry on the purchase of a small item. The more entries a customer can enter, the better.

Also, expect your engagement to be very high if you do this!

Measure Influencer Marketing Success on Instagram

Monitor Follower Growth and Engagement rates

Engagement Rates

To gauge your success, you can easily measure the amount of engagement your work creates and maintains.

Engagement is measured by the total shares, likes and comments your posts generate. It provides insight on how much users are interacting with your brand’s content after an influencer has posted.

Follower Growth

To track impact, you can also track follower growth.

Is your influencer campaign bringing followers? Or are you stagnant? Measure the number of followers before the collaboration to after your collaboration.

It’s smart to require your influencer to ask their followers to follow your page during your campaigns.

This method helps you increase brand awareness and reach, and hopefully, follower growth as well.

Remember This

Instagram is a fantastic platform for anyone looking to grow their audience, and work with influencers.

Instagram is growing to be the number one platform for posting creative content, and this is something brands don’t want to miss out on.

You’ll have to think on exactly how you want to collaborate with influencers and whether different campaigns work for different products.

Don’t be afraid to try new things, and see where the influencer market on Instagram takes you!

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