Get This Brand Work!
Developing long-lasting relationships with brands isn’t the most straightforward task even though established bloggers make it look easy. If you’re lost when it comes to brand collaborations, don’t worry. You’re not the only one!
A lot of bloggers are clueless when it comes to working with brands. Reaching out to brands and figuring out how to score those brand deals, knowing how much to charge, and how to build positive relationships is when things get difficult. The most important part is that you remain consistent.
Luckily, for you, we’ve got ten tips to increase your chances of being booked with these fantastic brands!
You should keep in mind that when working with brands, you have to ensure that the collaborations run smoothly.
You’ll need to provide the best content possible. Companies are continually bouncing emails back and forth trying to figure out who to work with. These ten tips will put you on their radar!
Before we get into these tips, it’s important to understand what the purpose of collaborating with brands is. If you are reaching out and trying to collab before you have anything valuable to give to this relationship, it’s going to be very one-sided. Brands aren’t interested in working with influencers that don’t have much to offer yet.
Collaborations aim to be mutually beneficial within the relationships you have. You use your platform to promote their products creatively, and the brand provides payment and product. Now that you know let’s get into it all the information you need to find success.
Follow The Tips
1. Know How To Find Brands
These days, there are a bunch of ways to get in touch with brands. There are influencer marketing agencies which reach out to brands directly for you. There are also blogging networks, which assist bloggers with working with brands that haven’t discovered them yet.
Then, you can search for brands yourself, or if you have a manager, you can have your manager search for them. Each option comes a set of pros and cons, but, ultimately, they are all great places to start. If you want to build a portfolio of partnerships, check out these different options.
2. Check Out Different Options
It’s essential that you choose options that provide you with the most success. If you want to keep working with brands, you’ll need to figure out what works best for you. Let’s get into your different options and the pros and cons of each type.
Influencer Marketing Agencies
It seems that agencies are popping up left and right. Every day, there’s a new space dedicated to ensuring that influencers get to work with different brands. If this is an option that you’re thinking about, there’s some good and bad to these agencies. First, let’s get into the good.
There are some significant pros to using influencer marketing agencies. First, they put influencers in direct contact with brands. If you use these agencies, you won’t have to search for brands to work with. You might have too many options available.
Another advantage of these agencies is that the communication between influencers and brands on these platforms is seamless. Overall, it’s typically straightforward to negotiate on these platforms. Another great thing is that these agencies also streamline the payments, so you don’t have to do anything except create the content.
The biggest con, in my opinion, is that influencer agencies take a cut out of influencer’s pay. When it boils down to payment, this is the most significant disadvantage of working with agencies. Depending on which one you choose, they’ll take a small or large percentage. You’ll have to decide whether that’s worth it.
There are a ton of blogging networks out there. These platforms are a bit more old school, especially since blogging has decreased as social media presence has increased. However, don’t count blogs out. Brands still enjoy when someone has an established blog that ranks and has a high amount of visits. Let’s get into the advantages and disadvantages.
The main advantage is that they take care of financials for you. Most networks require that bloggers be paid. This means that a blog won’t be able to reach out unless they are ready to pay. They are similar to influencer marketing agencies in the sense that they are effort free. These networks are also full of relevant opportunities. They will be looking for bloggers just like you which means there’ll be plenty of work.
You get paid less because the network takes a cut. Also, there are a lot of bloggers out there, which means that all of you will be posting similar work. If you’re anything like me, you don’t like when things look too identical to the work you produce.
Work For Yourself
The last option is to work for yourself, which is the best option if you know what you’re doing. People who work for themselves typically have a manager that helps them manage the works they acquire. The primary advantage is that you get 100% of your money when you work for yourself. You’ll have to pay high taxes, but it’s not terrible when you’re getting all your money. The major con is that you might not always find the best brands to work with. Working for yourself, it might be harder to contact these brands unless you’re a well-known name.
3. Know Your Networks
This list is not complete, especially since there’s so many of them around, but these are some sites that help influencers find their way.
BeautyClout: BeautyClout is a platform that helps beauty influencers and beauty brands connect. This platform is fantastic for anyone looking to expand their brand and their influence in the beauty world.
TapInfluence: This is one of the most well-known networks out there. They’ve recently launched a new customer-facing enterprise API, which helps brands and influencer navigate their system better.
Overall, they are worth giving a shot. AspireIQ Izea is the first network I even worked for way back when they were called Social Spark on a Brita Filter campaign and have since connected with brands like Soffe, North Face, Burt’s Bees and more. Definitely a great network to be a part of!
4. Act professionally
Acting professionally is extremely important when it comes to collaborating with brands. A business won’t work with someone if they act unprofessionally. Acting professionally shows up in various forms, but there are some significant aspect.
Being transparent is an important aspect. If and when you’re unable to complete a collaboration due to a personal issue, you have to keep them up to date. Make sure you update them as soon as you know you won’t be able to complete the project.
The next important part of acting professionally is replying to messages promptly. The communication between you and brands should be smooth and effective. This is important because you want to ensure they know that you’re interested in working with them. The more communication they have with you, the more they trust you to execute their vision.
5. Act proactively
Acting proactively means providing brands with the metrics they need to move forward with the collaboration. When you do this without being prompted to do so, brands see just how dedicated you are to working with them.
Also, when you do this, you’re more likely to receive your payment more quickly than usual since you gave the proper information for booking without being asked. It saves a lot of time for both you and the brand.
6. Showing flexibility
Brands love when influencers are flexible. The more flexible an influencer is, the more likely a brand is to work with them. Brand collaborations aren’t always a smooth process. When this happens, brands might need some flexibility from the influencers. When you are as an influencer, brands appreciate that the most.
7. Read the contract carefully
It’s vital that you read through the agreement thoroughly before accepting work. As an influencer, I sometimes read over a deal a few times before taking the terms. If I have any questions, I talk to the brand directly. It doesn’t matter if you’re working with an agency or by yourself; booking requests don’t last forever. Most have an expiration date which requires that you move quickly.
When you accept a booking request, you agree to the terms of everything within the contract. After saying “yes,” you’ll be required to do everything that they ask. Sometimes, brands don’t need a lot, and sometimes they do. Overall, it’s essential to do everything according to what the brand wants. You risk losing payment if you haven’t fulfilled your end of the agreement.
8. Create quality, unique content
Creating content is a fun process that should be unique to you. The content you create for brands reflects how well you know what brands want, and how well you know their products and services.
When you create content, you should always maintain your distinct style, but don’t forget about what the brand needs. Write a caption that explains the value of the product or service and why your followers should purchase or engage with a particular brand. Always be personal and authentic.
The best kinds of content get reused on social media, ads, emails, and websites. This is attributed to how unique yet exciting the material is.
9. Be authentic
One of the essential aspects of influencer marketing is how authentic and genuine brands and influencers are. People can tell when a post is not honest, especially when the products or services do not suit influencers social media profiles.
As an influencer, don’t work with a brand that don’t align with your overall message. People are more likely to buy when influencers put our genuine content. You risk your credibility by not following this standard.
10. Share feedback
It’s important to provide constructive feedback when working with brands. The more you pay attention to how a brand operates, the happier they’ll be with your work.
If you have feedback, whether it’s positive or negative, for brands after your collaborations, it’s important to let them know. No brand is perfect, and if there’s room for improvement, let them know professionally. Also, if you’re giving feedback, you should be willing to accept input. Always be open to getting better at what you do.
11. Write a Stellar Pitch Email
The pitch email is one of the most important things to master. Your time is essential, and you want to ensure that you make the most of it. Writing a pitch email takes a lot of time, but mastering it before actually pitching.
Brands get tons of emails every day, so to shine, you’ll need to be creative. You’ll want to get your point across and quickly. In the email, send a polite introduction email and start there. Here is an example of an email template you can use when pitching to brands:
My name is _____, an influencer with ____ amount of followers on different social media platforms (be specific about which ones). I focus on (Insert your niches if you have any).
I’ll be attending an event for your brand and would love to create sponsored content for your event. I am reaching out to see if you’re interested in collaborating on this with me.
Since this is my first time working with your brand, I’ll be entirely dedicated to capturing my first moments interacting with your products and services. I’ll be sure to include all the different ways my audience can benefit from your products.
Do you think your brand could benefit from this? Let me know, and I’d love to discuss this with you!
Thank you so much for your time! I look forward to hearing from you.
Best, (Sign Your Name)”
Use this example of how you need, and watch how responsive brands become! Make sure you don’t just copy the template. Be authentic and really showcase your personality.
12. Follow Up
Following up is essential for any influencer or blogger looking to create a consistent line of communication. As an influencer, you’ll want to ensure that you’re on top of your emails. Anyone with a messy inbox should know that sometimes you need to follow up.
Emails get lost in transition all the time. By following up, you are putting yourself on the top of the list again. You’re not annoying by making sure that your voice is heard and recognized by a brand. Also, brands might appreciate the extra effort.
13. Know When It’s Worth It
It’s imperative to know that not all brands are worth working with. If brands don’t want to pay you, don’t think that’s the end all, be all.
Brands will make a budget for what they desire. You might not be valuable to them in that way, and that’s okay. Move on, and don’t dwell on those opportunities. Collaborations are beneficial for all parties involved, not just one. Keep that in mind as you move along!
14. Know How Much To Charge
So this is the subject of debate for many influencers all over the world. Many people ask whether they should accept a product or promotion as compensation. I would not receive product or promotion for payment, unless it’s a brand you admire, and even then.
Of course, everyone is entitled to their own opinion. If you love a brand or desire exposure, work with that brand, but if not, don’t accept it. If you want compensation, you should politely pass on any opportunity that doesn’t offer you that, it might be worth it in the long run.
So How Much Should You Charge?
This is the question that gets everyone. Nobody ever knows how much they should charge. Even if they do, they hesitate before saying it. The important thing is that you don’t worry about what other people tell you to charge.
Listen to your inner self. What price will you feel most comfortable at? When thinking about this, it’s essential to be realistic. Don’t think of an outlandish number just for giggles. If you think it’s outrageous, then it most likely is. Every influencer has a different price tag, so don’t choose a price based on that either. Think about what you’re offering, and you need to continue providing that. If you feel like you’re giving too much for little, then choose a higher price.
Don’t sell yourself short in the industry because brands will think they can do whatever they want with your content.
There is no right answer to how much you should charge because everyone is different and everyone has different requirements. Don’t let that discourage you though. Just because you have fewer followers as another blogger doesn’t mean you can’t charge what they do. Look at the bigger picture instead of comparing yourself to others.
15. Know Why You Should Charge
The question of why you should charge for promotions messes with a lot of influencers. Ever since influencing became the thing, people do not value it as much as they used to. The industry is oversaturated, which means that brands need to know why they should pay YOU.
However, despite this, it’s essential to be adamant about the fact that the work you do is work. You deserve to be paid your time, energy and talent. The more that people demand to be paid, the less that brands will try not to pay influencers. If you have friends in the industry, it’s essential that they know to be paid for their work, always.
No Budget, No Problem, Right?
If the brand doesn’t have a budget, and you know you want to be paid, kindly decline the offer. You don’t need to be rude, but if it’s not what you want, then it’s not what you want. Make that clear to the brand that is reaching out to you.
Being kind will remind them of you when they do get a budget. If the brand insists on still working with you, it’s important to start negotiations. You and I both know that the person emailing you doesn’t work for free but mentioning that will only make you look aggressive.
Instead, think on some things that you might want that don’t require monetary funding. If this doesn’t work, then try sending a polite email such as this one to ensure that the brand still considers you in the long run.
Thank you so much for reaching out. I understand that your company is without a budget right now. I ’d love to work with you all, but right now I don’t have room in my schedule for unpaid promotions.
However, the concept sounds incredible, and I wish you on bringing it to life. If there ever is room in the budget for paid collaborations, I’d love to be considered.
Thank you so much for your time!”
This email is kind, professional and to the point. No love lost, and no harm done! You’ll be remembered in an excellent light for being polite in the long run.
Time To Get Started!
So, after reading, what do you think? Do you think you’re ready to jump into the world of influencing and collaborate with some major brands? After reading these tips, try to apply some of them to your real life. If you’ve tried all these tips, which one worked best for you?
It’s important to know that you don’t have to do everything on this list. Pick and choose what works best for you and the work that you do. Every influencers journey is different, and it’s essential not to compare yourself to others.
Don’t be afraid to do exactly what you need to succeed in this industry. Following your dreams doesn’t come easy, but it’ll be worth it in the end. Also, don’t forget that BeautyClout is here to help you. Have any questions? We’d love to chat.