How Much Can you Make? If you spend any time on Instagram, you’ve likely seen at least one influencer promoting a product or service of some sort. As an influencer, there’s money to be made in the social media industry based on things like promotion. It sometimes seems that most influencers live off of their influencer incomes. Is that really possible, though?…
Influencer Marketing and R.O.I. Influencer marketing is taking over the marketing world, little by little. Every day, companies move away from traditional marketing tactics. Instead, they choose more modern marketing tools. Brands don’t just want to boringly present products and services to their customers. They want to create communities that rely on them for great products, services, and information. Every…
Wanna be on Top? To be among the most successful influencers, you have to know how to influence other people. The whole intention behind having influence is to grow your business by honestly presenting yourself and your life. All influencers strive to be bigger and better. To have a substantial impact you must possess the skills to be able to…
Hashtags are Critical! Here’s Why! Trying to stand out on social media with close to a billion monthly users is not easy. As the use of the hashtag grew in popularity on Instagram, other social platforms adapted the use of them, too. There are a beautiful simplicity and effectiveness of hashtags. They are easily created and searchable and have become an…
Influencer vs. Ambassadors! Many people think that being an influencer and a brand ambassador is the same thing. However, brand ambassadors and influencers are not the same things. They do similar jobs, but they affect brands in entirely different ways. There are tons of different roles that affect the business of a brand. Brand influencers, ambassadors and advocates are everywhere,…
The Right Influencers Matter Finding the right influencers is a big challenge that brands face. As an influencer, it’s essential to be able to categorize yourself as an influencer and see which works best for brands. As a brand, you don’t want to use influencers that don’t make sense for your goals as a brand. Should you work with a…
Con?! What’s That? When people hear the word con, they probably don’t think about people in the influencer world. When I first started working in the influencer industry, I had no idea that people had the capability to “con” others. I knew that things like propaganda existed. I knew that marketing tactics could be shady. I didn’t realize that influencers…
Which Agency Works For You? As an influencer, I’ve done work on many different social media marketing agencies. Throughout the years, various social media platforms have risen to the top, so have different agencies. Social media is always changing, and as an influencer or a brand, it’s crucial to be able to roll with the punches. Agencies are there to…
