Want to Be An Influencer? When someone called me an influencer for the first time, I was appalled. I was upset because I assumed that this person was calling me a salesman, or someone that attempts to sell products for the sake of making sales. However, after more discussion, this person explained to me that I wasn’t a salesman but…
Get Your Influencing On! Influencer marketing has transformed the digital marketing world and changed the rules entirely. Marketing trends are changing because of influencer marketing. Instead of it being all about billboards, it’s all about influencers and the right campaigns. Brands are doing their best to change with the market and meet the new expectations that have become the new…
Let’s Find Out What Works! When I first started getting into beauty, there weren’t many well-known beauty brands out there. Social media wasn’t as popular, so many people knew about beauty brands that had the biggest and most popular advertisements. When social media became popular, a lot of beauty brands started working with different influencers. Suddenly, I was exposed to many different…
Get This Brand Work! Developing long-lasting relationships with brands isn’t the most straightforward task even though established bloggers make it look easy. If you’re lost when it comes to brand collaborations, don’t worry. You’re not the only one! A lot of bloggers are clueless when it comes to working with brands. Reaching out to brands and figuring out how to…
What Is Influencer Marketing? Influencer marketing involves a variety of things, but the main component is influencers. Influencer marketing involved using key brand advocates to share your message to a broader market in an authentic way. Typically, it means people with large social followings, but the market has grown since then. Now, there are micro-influencers and macro-influencers, which are influencers…
This day and age being an influencer is not just about the pictures you post online. If you play your cards right, influencing can act as a springboard to a long lasting career path. Continue reading to hear from Valley Girl B, a former fashion and beauty influencer and current owner of the hair salon suite, Valley Girl B Studios.…
Influencer Marketing Basics The marketing world looks entirely different today than a decade ago. In the past, typically only one person played the role of a brand ambassador. When my social media accounts started gaining recognition, I was introduced to the world of influencer marketing. A brand had reached out to me for the promotion of their product. At first,…
