Micro Influencers Pitching to Brands 101
Landing opportunities to work with brands can seem challenging and even a bit intimidating. With so many brands out there you wonder who you should work with, how much they’ll pay, and if it’s all truly worth it in the end. There may even be a brand that you’re really interested in but aren’t sure if they’d even work with you considering your following size or your experience. You may be asking yourself questions like, “how can I pitch to brands as a micro-influencer? Should I wait for them to reach out to me? Is it okay to DM them? Do I even have the right amount of followers to get paid to post on social media?” And while all of those questions seem very legit, the best way to combat this is having all of your ducks in a row and ensuring you show up as your best when pitching to brands.
If we’re honest, it’s work to be put in when pitching to brands. Standing out as an influencer amongst a huge crowd of thousands of other influencers can seem tough. But with the right amount of consistent content posts, a high level of engagement, and the right mindset, nothing is off-limits. You can definitely make money collaborating with brands. It’s all about pitching the right way.
Here’s some reasons of why you should be pitching to brands in order to monetize your influence:
- You actually have the chance to work with brands you love
- You take the initiative and don’t have to wait around to be contacted
- You can gain more exposure if a brand reposts your content
- You can build solid relationships that form into long-lasting partnerships
- You may be recommended to other brands broadening your work opportunities
If you’re looking to work smarter and not harder when pitching to brands, check out these several tips that will help you along the way.
Choose the right brand to work with
It’s important that you choose the right brand that you want to collaborate with. In doing this, you are able to set the tone of the type of work you will do and how best to do it. When working with the right brand, the work you create has enhanced quality and works in the brands favor. Choosing to work with a brand that you’re not so fond of can be a bad rep for you and the brand. When choosing a brand, find one that works well with your aesthetic and niche otherwise your audience won’t receive the collaboration well which can damage the relationship you have with them. You can come off as not being authentic and not relatable. Focusing on shared values and standards and sticking to who you are is important when choosing a brand considering that’s why you have a following in the first place and that’s what they fell in love with.
Know who you’re pitching to
The worst thing that you could do is be completely off when pitching to a brand. It’s a vital step that, once you choose the brand you want to work with, you do the research on them about who they are, what they offer and what they do. What is their brand standard and message? Who is their target audience? How has their products made a difference? Knowing who you’re pitching to helps guarantee that value will be added to your audience and isn’t a waste. Each pitch you make should be customized and tailored to the brand you’re interested in working with. Invest in the time to do the research and then you’ll be properly prepared to approach them with confidence.
Offer something worth offering
Let’s be honest, brands don’t want to just work with anybody. And anyone they do want to work with they see the worth and value based on what is being brought to the table. Don’t pitch brands something that will not be worth it to them or bring value. When pitching, consider asking yourself, “Is what I’m offering the best I can do based on who I’m serving?” Think about it; if you’re looking to work with neutrogena, how profitable is it for them if you create one content post as a picture with the promoted product such as a face wash sitting on a counter? No! Go deeper and do more. Offer something worth offering! When pitching be detailed in what you propose of how you will create the content. A great example is a video review. Incorporate a product into your daily life to really apply it and see how it works. Invest in good editing and even create talking points of what you want to cover about it so that you are as descriptive as possible. This helps your audience to trust your honesty and also provides more details about the brand’s product.
Know your audience demographics
Being aware of your audience and the following you have will help you show brands the value you offer and what you can bring to the table. If you know the details of where most of your audience is from and their interest, you can have a better advantage deciding which collaborations can be of value to them. It’s essentially knowing what the people want and giving them what they want. What is the value in partnering with a jewelry line when you constantly create content focused on beauty, skincare and makeup? Your audience won’t receive it well. Forget gaining freebies and focus on the goal the brand needs to meet and how it benefits your audience all at the same time.
Use consistent pitch templates
There’s no certain or final way to start pitching to brands. But if you come up with creative and intentional ways to pitch collaborating with them, you have a better chance of making it. And it’s always best to be prepared. A great way to do this is by using pitch templates that are available and right at your fingertips to use. In using templates it’s still important to customize them as much as possible.
When writing a pitch email template you want to make sure you cover these few things:
- Who you are
- Past work you’ve done with other brands
- Social media platforms you promote on frequently including where your largest audience is
- Content post examples that could provide them further details
- Why you want to collaborate with the brand you’re pitching to, what you will offer them and how it will add value to them
As the conversation continues should they respond, then you can talk about rates but never in the first email.
Set a goal
Get super clear on how many pitches you want to do in a day, week or month. Knowing that you’re not going to land a collaboration with every brand you pitch is okay! But when you can make time to set a goal of how many brands you want to work with and who, it can really set you on the right track. Doing so can also help you get clear on the type of promotion you want to offer. Don’t be scared to set a goal and commit to it!