Strategies to Develop Your Influencer Marketing Program

Strategies to Develop Your Influencer Marketing Program

Influencer Marketing for The Win

A successful influencer marketing strategy helps you increase brand awareness and engagement. It enables you to connect with new audiences. It drives traffic to your links and leads new customers to your different pages.

There are plenty of benefits of influencer marketing, especially for brands with large social platforms.

However, just because it’s beneficial, it doesn’t mean it’s easy to put together. Influencer marketing is a complex and complicated strategy to launch and manage. It’s time-consuming and requires a lot of effort.

Luckily for you, we’ve got an all-inclusive guide for success in influencer marketing. First, before we dive into how to be successful, let’s discuss what influencer marketing is.

The Details on Influencer Marketing

Influencer marketing is a marketing strategy that identifies people who have a strong influence on social media, or in person that benefits a brand in a particular industry. Using influencers is a great way to reach your target audience.

In an influencer marketing strategy, a brand forms a partnership with an influencer, or a group of influencers wherein those chosen agree to expose their audience to the brand’s products or content.

Influencers usually have a highly engaged audience, so brands benefit when an influencer shares their information with their audience.

The exposure allows your brand to connect with its target audience in a genuine and meaningful way.

How to Create an Influencer Marketing Campaign

To create and launch a successful influencer marketing strategy for your brand, go through these steps we’ve curated for you.

Define Your Goals

As with any smart marketing plan, start by outlining your goals.

What does your brand want to achieve? Set your intentions for what you want to accomplish with your influencer campaign.

Defining your goals early will help you shape a consistent and effective strategy. It will also give you an idea about the metrics you should track and monitor to measure your success towards the end of your campaign.

Some goals you may want to add to your list for your influencer marketing strategy are:

  • Brand Awareness: How many people know, recognize, and like your brand?
  • Building Brand Identity: How do you differentiate your brand from other brands?
  • Audience Building: How many people follow and subscribe to your brand?
  • Engagement: Are people engaged with the content that you share on your pages?
  • Leads: How many people sign up, or purchase what you’re offering?
  • Customer Loyalty: When people come across your brand, do they stay?

After you consider all those questions, you should spend time choosing your type of influencer campaign. Let’s get into that next.

Choose a Type of Influencer Marketing Campaign

Once you know your goals, it’s time to start thinking about the type of influencer marketing campaign you want to accomplish.

Influencer marketing campaigns usually involve different aspects. It’s up to you to decide how you want to interact with influencers and an audience.

You can inspire an influencer to share your content on their own by creating fantastic content that draws them in. You can pay them to promote your brand. Or you can create a situation that uses a little bit of both.

Here are some different types of influencer marketing strategies you can make use of:

Gifting

This is when you give free products and services to an influencer in exchange for a review or mention.

Guest Posting

Having an influencer create and contribute content for your blog.

Sponsored Content

Paying an influencer to post your brand on their blog or social channel. You should allow them to create the content on their own.

Co-creating Content

Partnering with an influencer to create content for a campaign that is featured on your website, their website, or a public space.

Contests and Giveaways

Running a game for an influencer to share with their followers or readers.

Influencer Takeover

Allowing an influencer to take control of your social media accounts for some time.

Affiliates

Providing a unique code for an influencer to share during sales or regular shopping periods.

Brand Ambassadors

Forming relationships with loyal brand fans wherein they mention or promote your brand, products, and services over a long period.

This is done for exchange of exclusive offers, free products, or being featured by your brand. Brand Ambassadors can generate a ton of sales if you get ones with the right audience.

These influencer marketing ideas aren’t set in stone and change, depending on what you specifically need or require. Be flexible and shift these general ideas to fit your unique influencer marketing strategy.

As you create your plans, use one or more of these ideas to create a customized influencer marketing strategy that works for your audience.

Identify and Define Your Audience

Once you have an idea about your goals and the type of influencer marketing strategy you’re executing, it’s time to identify your target audience. You aren’t ready to start looking for influencers until you know who you’re talking to. You can’t identify who will help you connect with your target audience, because you need to know who your target audience is. Before you start looking for influencers, spend time creating specific details about who you want to connect with. Who do you want to buy your products? What are they like? What do they enjoy? Many brands forget to think about everyone in all demographics, which is why they miss out on the opportunity to sell more products. Once you know your audience, it will be easier to identify the right influencers to work with.

Find the Right Influencers

Once you’ve worked out your target audience, you can finally start searching out the influencers who will help you connect with your target market.

You may be thinking about which types of influencers:

  • Bloggers
  • Social Media Moguls
  • Celebrities
  • Industry Experts

Once you determine the type of influencer you want to use, start researching individuals or brands in that space.

Find Influencers that Share Your Target Audience

To find influencers that can reach your audience, search different hashtags related to your brand.

Search the websites you know have the audience you want to achieve. Upon doing that search, you should be able to see dozens of influencers that share a similar audience.

For example, if you are selling clothes, your ideal audience may regularly read fashion websites. It makes sense for you to look up fashion hashtags.

By searching those hashtags, you’ll be able to see which influencers work best for your brand.

Working With Popular Individuals

These types of influencers are popular online, such as celebrities.

They are typically in the spotlight. While it’s essential to work with micro-influencers too, it’s also fun to work with celebrities and big stars.

In the best case, you’ll find a celebrity who shares your brand values. The important thing is that you find a fame that perfectly incorporates your brand personality into their brand. Ideally, this person already uses your products and has shared your brand before.

If you find this perfect match, you’re one of the lucky ones! Consumers respond to genuine content that these influencers create, especially if the content is of high quality.

Work With Groups Of Nano- And Micro-Influencers 

Consumers love when they can talk to each other about different products.

They also love sharing information about how these products are incorporated in their everyday life.

Customers want to know which brands and products they should use to make their every day easier. People listen to advice from trusted friends, which is where influencers come in. Think of it as word-of-mouth advertising.

These types of influencers’ individual reach are not as high as celebrities. But because they honestly care for their audience, their work resonates more.

Become Successful Today

As a brand, it’s essential to know these rules to get your brand poppin’.

As a brand, it’s necessary to get your influencer marketing strategy on point. If you have experience with influencer marketing, this won’t be an issue at all.

Make sure you leave comments for the brands needing some advice on how to accomplish in influencer marketing!

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