Time To Get Started
Congratulations! You’ve decided to be an influencer!
At this point, you’ve probably done a ton of research on what to do and how but one thing that people forget is the content that they make. Content creation is the foundation of the social media market, especially the influencer market.
When it comes to content, you have to be consistent, transparent, and creative. When I first started creating content, I had no idea what to do. I had no direction, and I was all over the place.
As a content creator, it’s essential to have direction. You’ll need to envision what you want for yourself, and your brand. What type of message do you want to convey? It’s important to get all this order before collaborating with brands.
Brands tend to choose influencers that have a sense of direction within their work or a niche. Once you figure that out, there are still some tips you’ll need to create the best content the brands you’re working with.
It’s always important to be yourself, but after reading these tips, you might feel more equipped to present yourself to brands and your community!
Let’s get into these tips.
1. Master The Art Of Storytelling
The art of storytelling is a powerful art to master.
Brands want to work with influencers that know how to convey a story and relate it to the products they offer. When you become an expert at this, you become an expert at influencing.
At first, it might seem difficult to tell a story about a product you’re just being introduced to, but it’s not bad once you get started. It’s important to only work with brands that align with your brand message.
Depending on what you’re attempting to convey, you should easily find brands that want to work with everything you’re offering.
Also, when you’re passionate about the products you receive, it’s easy to tell a story that incorporates them. Storytelling promotes authenticity as well.
The more authentic your storytelling is, the more likely people are to buy the products that you’re promoting. Also, storytelling promotes credibility. Rather than posting a sponsored post without any depth, you can use storytelling to appeal to a different audience.
Overall storytelling is a great way to work with brands and create deeper relationships with your followers.
Storytelling creates conversations that go beyond the products, and that’s great!
2. Aesthetics matters!
The age of social media moves people to scan over content rather than engage with it quickly.
Many people only spend seconds skimming over the material, which means you need to create aesthetically pleasing content.
These days, people care about what something looks like instead about what it says. Design matters even if most of the content is about what you’re writing. That being said, make sure you keep this mind while creating.
Create something that pulls people in.
3. Find your niche
Storytelling doesn’t work without much direction, so it’s essential to have a niche.
Some people complain that having a niche means that they are boxed in, but it’s the opposite.
Finding a niche gets your foot in the door, but you don’t have to stay there once you’re there. Most influencers use their niche to gain paid opportunities, but they are also exploring other areas of the market. Usually, a niche is what you’re most passionate about.
It’s important to remember that it’s not the only thing you have to do. Use your niche to inform people about the brand products they try.
Creating content that caters to that is your best bet!
4. Invest in Your Followers
Your audience engages with you because they enjoy the content you share.
As a content creator, brands love it when your engagement is high. When brands see that you’re investing in your audience, they are more likely to work with you.
The content you create is essential to maintaining your audience, and investing in your followers means creating things that they enjoy. This doesn’t mean that you should only create things they like.
If your audience is engaged with your content, what you build will fall in line with what they want.
5. Create a content strategy
Creating content is only the first hurdle to jump over.
After figuring out what kind of content you want to make, you’ll need to create a strategy.
What are your priorities when it comes to content creation? How often do you want to post? Also, when do you want to post? When is your engagement the highest?
These are all answers that should affect your content strategy. Think about it before writing out your content days. Don’t forget to give yourself breaks.
6. Be Consistent
Speaking of breaks, let’s get into consistency.
After creating a content strategy, it’s important to be consistent. It’s critical to know that consistency doesn’t mean posting regularly.
You don’t want to oversaturate your platform with posts just because. Consistency means that you are consistent with the message you want to share and that you’re posting on a schedule.
It’s up to you to create that schedule.
7. Share Positivity
A lot of people in the media have the misconception that negative news spreads quicker.
A lot of people, in general, believe that gossip is more beneficial than positivity. However, according to studies, positive news has more potential to go viral than ever before.
Maybe, people are getting tired of the constant negativity in the media and want to see something new! No matter the answer, people love when positivity is shared on their platforms.
When creating content, try to share some positive aspect of your life with others.
8. Creating shareable content
There are many ways to create sharable content.
First, you’ll need to think about what the public enjoys. As mentioned before, positivity is something that people love.
In fact, positive news or content is most likely to be shared. An excellent way to figure this out is also to do some research. What content of yours gets the highest engagement? If you’re not sure, be sure to measure your engagement rates to gain insight on how people engage with you.
Tracking these things allows you to see what works and doesn’t work for your platform. By paying attention to engagement, you’ll be able to make the proper changes.
9. Promote yourself
It’s important not to mistake promotion for arrogance.
When we say “promote yourself,” we mean to promote the talents you have. Show people you have confidence. The more confidence you have in yourself, the more that people will have confidence in you and what you’re offering.
Also, when brands see that you’re willing to promote yourself, they’ll know that you can promote their products as well. Amazing content can’t speak for itself.
You’ll need to let your audience know that you love what you do.
10. Collaborate with other influencers
In this industry, collaborations are everything.
Collaborations between influencers build community. The critical part of partnerships is ensuring that you collaborate with someone that aligns with your brand message.
It wouldn’t make sense for a fashion influencer to collaborate with someone that only promotes cars. Make sure you exchange ideas with the person you want to work with and see what you come up with.
Collaborations make for great content because you can get creative and draw in a new audience.
11. Be patient with your growth
When creating, it’s crucial to remember patience.
No platform grows overnight unless something goes viral, but you don’t want to bank on that. Instead, be patient. Be consistent and watch your platform gradually increase.
The purpose is to grow a loyal community rather than a quick and most likely fickle community that isn’t connected with you. Consistency brings an audience that is genuinely interested in the work you do. Don’t be discouraged if things don’t take off immediately.
Your content creation should be a reflection of you.
Brands will admire consistency over follower count, especially when the content is fresh, honest, and pleasing to look at.
12. Your followers can see the products
Brands partner with creators not only because of their creativity but also because of their ability to present their product appealingly.
When you create content for a brand, consider how you want to present the product the photo or video you’ll be posting.
If the product is big or small in size, try to visualize how you can showcase it without emphasizing the size, unless that’s needed, of course.
Also, if there’s a label on the product, make sure your audience can see it! Try not to cover the name as this is a mistake that many influencers make.
If you are holding the product in your photo or video, try to make it fun and creative. Anything too cheesy probably won’t get high engagement.
13. Choose the correct setting
This ties into storytelling.
Brands want to work with creators that can showcase their products in new and exciting environments. Taking a vacation soon? Consider doing some brand work while you’re out there.
The atmosphere might work correctly with the brand or it might not. Depending on what you’re promoting, you’ll want to ensure that the product fits the setting you’ve chosen.
If you’re promoting a product that you use at home mostly, you’ll want to shoot this product in a home setting. The setting you shoot in affects how the products are viewed.
So, it’s important to take it seriously. Also, an added tip is to include color into your product shots.
People enjoy a splash of color, especially when in conjunction with a product they are considering purchasing.
14. Create content with a high-quality resolution
Content quality is essential, especially for brands searching for influencers to work with. It’s critical for creators to create clear content with high quality.
Brands want to work with creators that value the work they put out. It helps them decipher if you can present their products well or not. High-resolution photos aren’t hard to come by, especially since phones are continually evolving.
However, if you can, you might want to work with a professional photographer that can capture you and the products you’re promoting.
It’s important to be particular about the photos or videos you choose to post.
15. Test Out Content Before Posting
Approval from an audience isn’t always necessary, but often it’s essential.
Before publishing content, test it out with your audience and see how they like it. I’m sure you’re wondering how you can ‘test” out content before actually posting it. It’s possible!
Luckily, many of us use platforms like Instagram and Snapchat, which offer 24-hour story posts. By posting content on your story and not your actual page, you allow your audience to see what you can do without revealing it all the way.
If the response is excellent, then you should post it permanently. If the response is low, then consider switching something up before posting.
16. Promote the overall brand message.
When promoting for different brands, it’s important to think about the overall message. Content creating is about more than just promoting products to your audience.
It’s about capturing the brand in its’ entirety. When creating content, it’s important to think about what message the brand is trying to convey and how you can capture that. Don’t be afraid to think outside the box, especially if you’re trying to stand out!
When collaborating with brands, you’ll want to ask them questions about the message they want to convey and how they want to present themselves.
However, be careful not to ask too many questions, especially since the brands are trusting you to be creative with their message.
Remember These Tips!
If you want to thrive, remember these tips and use them in your everyday life!
Even if you haven’t scored any collaborations yet, you’ll need to practice these tips for when you do.
Remember that promoting isn’t just about promoting the products; it’s about capturing the essence of a brand. These tips should put you in the right direction, especially at the beginning of your career.
Have you used any of these tips? Let us know in the comments below!