Get Your Influencing On!
Influencer marketing has transformed the digital marketing world and changed the rules entirely.
Marketing trends are changing because of influencer marketing. Instead of it being all about billboards, it’s all about influencers and the right campaigns.
Brands are doing their best to change with the market and meet the new expectations that have become the new norm. Traditional marketing tactics don’t work anymore, and there are a few reasons why but let’s focus on Youtube.
YouTube, alongside Instagram, has been steadily gaining recognition for being one of the best platforms out there. When compared to other platforms, there’s nothing like Youtube. You can do it all on one platform, rather than on many different platforms. Brands know this. Influencers realize it. And if you don’t know it, you should catch up.
Youtube creators are more relatable than celebrities, and their fans love that about that. These types of influencers create a genuine connection, and their audiences genuinely trust the things they promote and use.
When it comes to beauty, Youtube influencers have grown exponentially in popularity.
Youtube marketing in the beauty world has become so crucial that influencers everywhere are gaining brand deals.
Some of these influencers, such as Bretman Rock, have created their makeup products in collaboration with makeup brands.
Why Should You Use YouTube For Influencer Marketing?
About 1.5 billion people use Youtube every day.
In fact, at any given moment, there are hundreds of millions of people on Youtube. This massive user engagement made YouTube influencers some of the most well-known people in the world. Their audiences are engaged with their content and their personal lives, depending on what the creators share.
There are other platforms you can use, such as Twitter, but that’s only good for building conversations about your brand. There’s nothing visual about it, for the most part. Instagram is best for visuals but not videos, and in the makeup community, people love tutorials. If you want to get into sharing the ins and outs of your brand, YouTube is your best platform. There’s no doubt about it.
YouTube has proven to be the best platform for Return of Investment as well. The conversion funnel is streamlined simply, especially since Google got involved with Youtube. It’s much more affordable to create videos, which is another reason to use Youtube.
Youtube is also one of the best places to place advertisements as well, so companies believe in video marketing as much as fans do.
Here are a few other reasons to use Youtube.
Visuals Boost Sales
Beauty brands love working with Youtube influencers because just a few video mentions can potentially boost sales spread brand awareness.
YouTube is a valuable place for beauty brands because influencers can demonstrate all the products intricately. Videos have a more significant impact than photos, which increases visual stimulation and moves audiences to purchase products.
When people witness things in real time, they are more likely to trust the effectiveness of the product.
Raise Brand Awareness
Brand awareness is essential when it comes to a beauty brand.
Getting your beauty brand out there isn’t the most straightforward task, especially when you’re just starting. Youtube influencers assist with brand awareness in new and innovative ways.
A beauty brands’ first dose of exposure on Youtube can change the trajectory of a brand entirely, especially when mentioned by a big-time influencer. Working with YouTube digital influencers puts your brand in front of diverse audiences that are searching for beauty products to spend money on.
They are also looking for recommendations that make their beauty life easier and they want to know which products work the best.
YouTube beauty blogger, Jackie Aina, has over a million YouTube subscribers and works with brands by mentioning their products during her tutorials or product reviews. She creates fun and engaging makeup tutorials and generates thousands of views on her videos.
She exposes all of her followers to different brands or products every time she releases a new video.
Build a Larger Online Community
Online communities are what will keep your brand going.
Brand maintenance isn’t done without a stable online community. The larger your online community, the more loyal your audience will be.
Using Youtube influencers increases brand awareness, which raises your online community. It’s essential to partner with influencers who share the same values as your brand.
Ultimately, they should love your products as much as you do and they should share that love with their followers on YouTube. Influencer marketing has the potential to change the face of your brand if you let it. If you choose the right Youtube influencer, your circle of fans could widen for the better.
Now that you know the benefits of Youtube influencers let’s get into how to use Youtube influencers the right way
How to Use YouTube Influencer Marketing
YouTube is very useful for influencer marketing.
There’s a diversity of influencers out there which puts Youtube at an advantage. Similar to every platform, Youtube has its challenges, but brands are maneuvering these challenges with ease.
If you want to make the best out of your Youtube marketing, here are some tips you should follow!
#1. Trust Your Influencers
Authenticity is essential when it comes to any brand, especially those on social media. Authenticity is what makes influencer marketing so great. Influencers are great at infusing their transparency into their sponsored content, making it authentic and effective.
When brands decide to partner with influencers, they have to trust the influencers they use. Why? Influencers have insider information on what consumers want. They know this information because they were once consumers, and they understand how the market works.
As a brand, you should trust that influencers know how to market your products in the best way possible. Usually, brands try to control what an influencer creates for a campaign because they think that they know what’s best. However, this is a terrible thing to do, and a quick way to burn bridges. Influencers don’t want to feel as though they are being controlled.
#2. Plan Your Budget and Pay Influencers
YouTube videos provide real results at a low cost, but it’s essential to pay your influencers. When creating your budget, it’s important to consider the values of the influencer market. Even if this is your first time using influencer marketing, you need to have a decent budget.
Before you negotiate payments, think about what expectations you want from the influencer you chose. Also, when considering your budget, think about the different benefits of this particular influencer. You must vet your influencers accordingly, especially if you plane to allocate a budget for this specific task.
Also, always pay influencers what they deserve. If you don’t care about how much you pay them, you can’t expect them to care about what they create for you.
#3. Create User-Centric Content
To use YouTube marketing correctly, your brand should have a lot of user-generated content. The more that people see that others use your brand, the more willing they are to buy your products. The videos that everyday customers produce create online communities that involve your products. What’s better than that?
User-generated content also increases brand awareness. The best way to do this is to choose YouTube influencers that create many different videos at once. You can use Youtube to educate your customers on how to use different products that your brand has produced.
Youtube influencers also ensure that audiences know how to find the information they provide about your brand. The user-generated content answers questions while also giving pleasing visuals.
Partnering with influencers on YouTube is a fantastic way to fill your platforms with user-generated information. Influencers make their sponsored YouTube content user based which helps their followers understand your brand better.
If you choose the right influencers, you might come across someone that knows exactly how to represent your brand to the beauty community. Of course, Beauty Clout can help you find influencers that fit your needs.
#4. Be Experimental
Experimenting is one of the best ways to succeed in the influencer market, especially on Youtube.
Often time, taking chances works wonders for a brand that’s just starting. There have been instances of different brands outside of beauty partnering with beauty brands and influencers to shift their market as well.
Although, it’s not always recommended, sometimes brands should step out of their niche and collaborate with influencers in a different market.
Try out something creative and see just how well a new endeavor turns out! Sometimes, all the audience needs is to be exposed to a new product in a different market.
This new exposure might urge them to buy your products and endorse your brand on their platforms. By experimenting, you can reach more people and increase brand awareness.
You also create a more significant online community that is invested in your brand regardless of the products.
#5. Choose Relevance Over Follower Count
Don’t assume that a lot of followers means a lot of success. When looking for influencers, it’s vital to think about how relevant an influencer is.
Numbers alone aren’t enough to get the best result. Instead, you have to decide whether an influencer has great engagement rates. This is important because followers can follow an influencer but not engage with their posts. Also, there is the issue of people buying fake followers.
As a brand, you need to be cautious of the follower size, especially when it comes to engagement rates. You don’t want to snap an influencer with a significant amount of followers, but not high engagement rates.
If you like an influencer, but they don’t have as many followers as you’d want, don’t count them out! They are considered to be a micro-influencer, and they are useful as ever!
Influencer marketing is successful when authenticity is the most important. A small but dedicated following is better than a large but undedicated following. You want your audience to care about your brand, not just buy from it. Your brand will get genuine exposure when it collaborates with genuine influencers.
The more authentic a brand is, the more genuine their followers are. When it comes to influencer marketing, it’s essential to let go of the idea of followers.
Find influencers that form authentic relationships with their followers and connect your brand with your target audience.
Most Common Things to Avoid
YouTube is an essential tool for your influencer marketing strategies.
If you use it the right way, you’ll be hugely successful. However, there are some mistakes that brands make when it comes to influencer marketing.
To make the best of your influencer marketing, you should avoid these common mistakes.
Stifle Creativity With Strict Guidelines
YouTube influencers know what people like because they’ve been consumers before. They know what kind of videos leave a lasting impression.
Overall, they know what their followers appreciate. When you collaborate with an influencer, it’s important to let them be as creative as they want. Don’t stifle them by creating strict guidelines.
Give them the freedom to create how they wish. They may surprise you with what they come up with. If you interfere too much, influencers might not be able to be as authentic as they usually are. It’s also crucial because influencers have different voices and posting styles.
Let them be free and see what magic they come up with!
Focusing Too Much on Functions and Features
It may be very tempting to present your brand entirely on YouTube, but it’s not realistic when utilizing influencers.
When you ask influencers for Youtube videos, you might want to ask them to talk about every little detail, but it’s best to leave that task for in-house work.
When you collaborate with influencers, allow them to take their approach. Allow them to focus on how the product works for them and how they incorporate it into their everyday life.
All in All, Remember This
YouTube influencer marketing is one of the most powerful tools out there. Now that you know how to use YouTube for influencer marketing, it’s time to make the best of it!
Don’t forget to use BeautyClout for all your influencer needs. We’ve got the best beauty influencers ready to create fantastic content for you! Check us out!